Target's Back-to-School Give Back Program

Target Back-To-School Campaign

According to the National Retail Federation, families with school-age children spend more than $600 on back-to-school purchases. Additionally, the Department of Education has reported that on average, teachers spend $400-$500 out of their own pockets on classroom supplies each year. To help students in need out, Target recently announced that for every select up&up school supply purchased at Target stores from now through August 2, Target will donate one school supply item to a student in need

Target has already reached $10 million toward its goal of donating $25 million to students in need for the upcoming school year. As part of the back-to-school program announced this month, Target will donate one school supply item for every select up&up item purchased now through August 2, or until the $25 million mark is hit. All of the products will be donated to the Kids in Need Foundation, which will distribute the products to schools across the country before the new school year.

The program was inspired by Yoobi, a Target-exclusive brand of school supplies with a “One for You, One for Me” mission, and builds on Target’s longstanding community partnership with the Kids In Need Foundation. Target will distribute the school supply donations through the Kids In Need Foundation, which operates a national network of Resource Centers that provide free school supplies for in-need students. The donations will be made to Resource Centers beginning in August and provide an optimized assortment of the school supplies students need for the year ahead.

“For millions of kids living in poverty, the right school supplies often become a luxury instead of a necessity,” said Laysha Ward, president of Community Relations for Target. “We know that giving is important to Target’s guests. This program gives them an opportunity to make a positive impact on the lives of others and set kids up for success through the simple act of buying school supplies.”

In addition, the new Yoobi brand of school supplies is available exclusively at Target and supports the cause year-round. Yoobi’s “One for You, One for Me” mission means that for every Yoobi product purchased at Target, Yoobi contributes a product to a Yoobi Classroom Pack that will be distributed to K-3 classrooms in the U.S. through the Kids In Need Foundation. The Yoobi collection is available in Target stores and on and features a colorful range of products, including folders, notebooks, pens, and rulers, all for less than $10.

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