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Style Your Ride with Britax

Britax Affinity, red pepper.jpg

Strollers have come a long way. Gone are the days when you have to sacrifice your personal style for that of your baby gear. Britax, innovator in the baby space, recently blended a way to fuse fashion with function with the launch of the new BRITAX Affinity. During an event held in NYC, Audrey (Mom Generations) and Vera (Lady and the Blog), showed editors and bloggers how this sleek new stroller allows parents to choose from 18 brilliant fabric and frame color combinations to create a stroller that is uniquely their own.

During the event there was also a fashion show that showcased styles that were curated by style expert, Alana Kelen using the colors from the new Affinity and trends from Kohl's.

Britax Event

These colors include fun tones Color Packs (sold separately) like “Cool Berry” purple (nod to Pantone’s “2014 Color of the Year), “Blue Sky,” “Cactus Green,” “Red Pepper,” “Fossil Brown” and “Black” – all which includes a canopy, shoulder and buckle pads, basket liner and machine-washable padded seat liner. This comes together for a sleek look whose frame comes in black, silver and white that can be constantly mixed up and changed, which makes it a fun way to change your stroller if you have multiple kids.

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Britax Affinity, cactus
Britax Affinity, fossil brown

Aside from the trendy colors, the new Affinity is also extremely functional - offering your baby comfort and durability where they can face you or face out. Additionally, the Affinity will work with the CLICK & GO integrated adapter system works to accommodate the BRITAX CHAPERONE and B-SAFE infant car seats and bassinet. Additional features include air-filled tires, an adjustable leg rest, ample basket storage, oversized canopy with ventilation and the ability to use accessories like the cozy toes insulated shell that will keep your baby warm and dry.

Enjoy the ride with your baby and now you can do it in style that fits your lifestyle.

The BRITAX Affinity ($599.99), Color Packs ($99.99 each), Bassinet ($199.99) and Cozy Toes ($79.99) will be available online and in independent and major retailers this spring. The stroller is part of the full BRITAX line of car seats, strollers and accessories. For more information about BRITAX, visit, or find BRITAX on Facebook, Twitter , YouTube or Pinterest.

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