Kids are constantly growing - making it challenging to keep up with their sizing. This is especially the case for busy parents who order shoes and clothing online. To make it easier for parents, Stride Rite recently launched the RiteFit™ App, a first-of-its-kind app that can accurately and easily measure a child’s foot using an iPad!

This solves the universal challenge of accurately measuring a child’s foot – meaning no more guesstimating shoe size, less returns and time-consuming trips back-and-forth. Not only can a parent rest assure that they have their child’s accurate foot length and width, but also they will save time and money! On average, a child’s foot grows a ½ shoe size every three months. Now parents can properly “keep in step” with their child’s development without worry.

Until now, parents have struggled with getting a precise foot measurement outside of using a professional device in-store, making shopping online or without the child difficult. To solve this unique challenge and enable parents to shop confidently and conveniently, Stride Rite has collaborated with digital innovation partner MJD to develop this best-in-class solution to measure children's feet, anytime and anywhere.

Using the RiteFit app, simply take a photo of a child's foot while standing on a reference object, such as an 8.5"x11" piece of paper. The app then accurately measures the foot's length and width, allowing parents to determine the correct shoe size. Other unique app features include the ability to track growth via charts, visualize a selection of styles through a "Virtual Try On," and even share milestone and other information through social media. To engage kids, the app also offers "foot doodles," fun art and characters that can be shared socially.

For more information on Stride Rite, please visit www.striderite.com.

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