Opens First Showroom in NYC

BB_110712_6056, a British-born retailer offering exceptionally well-made, comfy and stylish sofas and armchairs at affordable prices recently announced the official opening of its first-ever U.S. Showroom, located in the heart of Manhattan’s Chelsea arrives Stateside with a mission to revolutionize the way U.S.-based customers purchase home furnishings.

Everything in the range, which also includes sofa beds, ottomans and throw pillows, is made bespoke, with customers invited to choose from the wide range of high-quality, 100% natural European fabrics offers. The 60+ house fabrics include vibrant-colored velvets and cottons and linens in classic tones, allowing consumers to completely customize their new sofa from the legs up – even for those who reside in the most challenging spaces.

“We look forward to introducing both urban apartment dwellers and suburban home owners to our enjoyable and easy approach to buying great sofas,” said Emma Drew, director of public relations and marketing for “Whether you have an appreciation for home décor, an eye for one-of-a-kind pieces, or just need a little help finding the perfect sofa for your needs, our ‘comfy team’ is on hand to guide you through our unparalleled shopping experience.”

Committed to promoting self-expression, can also cover any of their sofas, chairs and footstools in designer fabrics, as well as in their house collection of fabrics from some of the best mills in Italy and Belgium. With sample books on display in their stunning Chelsea showroom from the likes of Designers Guild, Mark Alexander and Ralph Lauren,’s personalized approach to sofa buying makes it a truly customizable experience for any individual’s lifestyle.

Designed and manufactured in Europe,’s bespoke furniture will be available to consumers in and around a 100-mile radius of Manhattan.

Customers do not need to make an appointment to visit the showroom, which offers delicious tea and coffee, entertainment for kids, free personalized brochures, a colorful ‘pillow bar’, and a friendly sofa concierge.

The showroom is located at
601 West 26th Street, 17th Floor,
Chelsea, NY 10001.
For more information visit

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