Small Designer Spotlight: Gray Label


We love discovering new brands and one of latest favorites is Gray Label. Established in Amsterdam in 2010, Gray Label is an ode to minimalist design that is quite refreshing in the kids' market of vibrant prints and colors. We love those styles as well but there is something calming and really enjoyable about looking through the Gray Label where you will discover a reflection of its founder Emily Gray. This includes a current collection where you will discover jumpsuits, hoody sweaters, baggy pants, dresses, tees and cardigans, but even a kite, a diaper bag, raw edged booties and many more. This comes in high quality garments in colors like grey melange, vintage pink, denim, night blue and cream that is made with the softest organic fabrics available.

Gray Label

I had the chance to test out the cute Round bottom skirt, Crewneck Tee and Scarf for my daughter. I loved the beautiful packaging and instantly loved the super soft organic cotton that my daughter loves to wear to school.


You will also find other gorgeous pieces for your little one with some favorites being the Gray Label Button Dress and the Hooded Dress for girls and the Summer Pant and Summer Tee for boys.

With an inspiration from her kids, blogs, traveling and life itself, Gray Label is an ode to simplicity at its best for our kids.

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Momtrends was not paid for this post. We were given samples for review. 

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