A few days ago actress and mom Megan Fox, the face of Avon Instinct fragrances, supported the Avon Foundation for Women in its launch of #SeeTheSigns, a global social media campaign that will educate the public on recognizing the signs of domestic violence.
Part of the Avon Speak Out Against Domestic Violence program, #SeeTheSigns will run throughout the 16 Days of Activism Against Gender Violence, an international human rights-based movement against gender violence and will educate bystanders and victims on the signs of domestic violence and how to safely intervene or seek help.
#SeeTheSigns will educate women and men about the important role they play in recognizing the signs of abuse among their friends and family and how they can help break the cycle by starting conversations about the issue
. Tied together with the hashtag
, the campaign features powerful graphics and "signs" of domestic violence intended to help people recognize the often subtle signs of abuse.Lucy Hale, mark. Brand Ambassador and spokesperson for
, and Chris Paul, basketball star and the face of Avon men's fragrance, Untouchable, also will join Avon during the 16 Days of Activism to help people #SeeTheSigns by sharing the signs on social media.The Avon Foundation will post the signs daily on
beginning Nov. 25. Each sign will link to an Avon Foundation webpage where users can
from Avon Foundation funded agencies such as the National Domestic Violence Hotline, the National Network to End Domestic Violence and Safe Horizon. Throughout the campaign, the Avon Foundation will encourage people to spread the word and help others to #SeeTheSigns by sharing the "signs" with their social networks. The campaign culminates on Dec. 10,
International Human Rights Day
The Avon Foundation anticipates #SeeTheSigns will generate discussions and result in an increase in calls to domestic violence service agencies across the country, such as the National Domestic Violence Hotline, the only national, toll-free hotline for domestic violence victims. The Hotline frequently receives more calls than it can handle with the staff it is able to fund.
To support the increase in calls, the Avon Foundation is launching a#GivingTuesday campaign on Dec. 3 that will match donations made directly to the Hotline from Dec. 1 Dec. 31 up to $200,000. The Hotline estimates the Avon Foundation grant will enable them to staff an additional 12,477 hours of advocate time to answer calls and online chats, translating into an estimated 23,695 people served.
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