POLARN O. PYRET Makes Every Day a Play Day

Polarn O. Pyret, the premium children's wear brand from Sweden, announces Every Day a Play Day week. Beginning Nov. 4. In Sweden, there is a saying: There is no such thing as bad weather, only bad clothing. Polarn O. Pyret makes some of the best clothing in the world so kids can be kids and get outside and play.

Related: Kidpik spring delivered to your door

From Nov. 4 through Nov. 10, Polarn O. Pyret is encouraging all families to enjoy the outdoors no matter what the weather and post their photos to Instagram at #popoutside.

POLARN O. PYRET Makes Every Day a Play Day

Why outside play is so important:

  • According to the National Wildlife Federation, 78 percent of parents believe their kids should be outside more, but 61 percent say weather is a barrier to outside play.
  • Playing outside sparks imagination, improves motor skills and balance, provides a setting to learn about the natural world.
  • Exposure to nature and outdoor play improves scores in math, reading, writing and listening.

So get outside, go play and tag your pictures by posting them Instagram with the tag #popoutside.

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They also offer a eco line for newborns through age 11 featuring 100% certified organic cotton in their classic prints and styles that you and your kids will love.

As a company that believes in "making clothing designed for kids to play and have fun," I loved checking out the gorgeous clothing from their line that truly allows kids to express themselves while also offering stylish prints and comfortable fabrics.

Renowned for dressing children from 0-12 years old in Sweden for over 35 years, the current collection includes fun styles and prints including checkers, argyle and stripes animals, fairy tales and a fantasy world with colors like classic burgundy, navy blue and white mixed with melanges in red, gray and blue. This includes dresses, jackets, tops, bottoms, underwear, socks and more for kids.


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Need more ideas on fashion for kids? Use Pinterest to save your favorite fashion finds for you and your kids. Be sure to follow our Kids Fashion and Style Board here.'

POLARN O. PYRET Makes Every Day a Play Day

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