POLARN O. PYRET Makes Every Day a Play Day

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POLARN O. PYRET Makes Every Day a Play Day

Polarn O. Pyret, the premium children’s wear brand from Sweden, announces its fifth Every Day a Play Day week. Beginning Nov. 4. In Sweden, there is a saying: There is no such thing as bad weather, only bad clothing. Polarn O. Pyret makes some of the best clothing in the world so kids can be kids and get outside and play.

From Nov. 4 through Nov. 10, Polarn O. Pyret is encouraging all families to enjoy the outdoors no matter what the weather and post their photos to Instagram at #popoutside, and enter the Every Day a Play Day Sweepstakes* on Facebook for a chance to win a great prize package including a $100 gift certificate, Stokke Scoot Stroller, See Kai Run pair of sneakers, Oompa Toys Haba Terra Kid Backpack, Weleda Calendula Baby Care Gift Set, The Laundress Baby Detergent and Stain Solution, Ranger Rick Magazine subscription.

Why outside play is so important:

  • According to the National Wildlife Federation, 78 percent of parents believe their kids should be outside more, but 61 percent say weather is a barrier to outside play.
  • Playing outside sparks imagination, improves motor skills and balance, provides a setting to learn about the natural world.
  • Exposure to nature and outdoor play improves scores in math, reading, writing and listening.

So get outside, go play and tag your pictures by posting them Instagram with the tag #popoutside.

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