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New Tech Fashion Trend: Ringly, A Beautiful and Discreet Line of Connected Jewelry


Ringly, a New York-based fashion and technology company, is pleased to announce the launch of a new line of smart jewelry that caters to a woman’s simultaneous need for connectivity and independence. The first product is a small, discreet, style-driven ring with semi-precious stones that subtly vibrates or lights up for an incoming call, text or app notification based on the user’s personal settings. The ring comes in three sizes: 6, 7, and 8, and the first 1,000 sold on will include a small diamond in the side of the ring.

While many of the wearables currently available are cumbersome for most consumers, Ringly has created a product that combines fashion and function, that lets you put your phone away and your mind at ease.

“Our goal is to create products that are both stylish and useful, that women will be proud to wear,” says Ringly co-founder and CEO Christina Mercando. “We believe that the future of wearables is in building discreet technology that integrates seamlessly into your life and makes your day-to-day easier. The more I use my Ringly, the more it’s like a personal assistant telling me what to do -- plus there’s something so fun about having my jewelry talk to me!”

Backed by First Round Capital, Andreessen Horowitz and PCH, and created by eBay and Etsy alums, Ringly packs powerful, miniaturized technology into stylish rings that can be seamlessly incorporated into everyday life.

How does Ringly work?

Connect: The Ringly mobile app, which will support iOS and Android, pairs with your ring via Bluetooth LE to ping you when you’re getting a text, call, calendar alert, email, or even notifies you if you leave your phone behind. You can also add notifications from your favorite apps, including: Instagram, Snapchat, Twitter, Pinterest,Facebook, Tumblr, Vine, LinkedIn, Uber, Tinder, and Poshmark.

Customize: You control how you want to be notified so you can stay connected to what’s important to you. Choose from different vibration patterns and subtle light colors to customize the alert for each type of notification.

Accessorize: Ringly is crafted with 18K gold plating and semi-precious stones. Launching with black onyx, rainbow moonstone, pink sapphire, and emerald options, you’ll forget it does anything other than accessorize your favorite outfits.

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Charge: You can even power your Ringly in style; its ring box is the charger. When you’re running low on battery, simply drop your ring back in its box to charge. Your Ringly will last around three days on one full charge.

“Early bird” pricing will start at $145 and last for a limited time only. Purchasers who refer friends to buy a Ringly will also receive 10% off their order for each referral.

How can Ringly help moms?

Ringly will help a moms life be easier - all with super discreet vibrations and a small colored light that no one else will notice. 

  1. Date night with the hubby- the only notification you receive is the nanny/babsitter so you can put your phone away and enjoy the evening.
  2. Left the house without your phone? No big deal, Ringly will notify you when you've left it behind before you get too far away.
  3. When you're in a meeting, Ringly will remind you to wrap it up so you can make it to your daughter's recital!
  4. When an item on your watch list on Gilt goes back on sale!
  5. When you placed a big on eBay and someone outbids you!
  6. When your husband is traveling and you want to know as soon as he lands
  7. At mommy and me but waiting for a call from your realtor regarding the offer you placed on your first home? Ringly will notify you when he/she calls, emails or texts!

To find out more and get your Ringly

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