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New Boutique: Interview with Founder of Lullanest

Interview with Founder of Lullanest

We love small curated boutiques, and a new one that just opened is Lullanest. Offering the best products for baby, Lullanest features a curated collection of products that was developed by owner Katerine Williams. Check out our interview with her below where she shares her mission, and top picks for baby showers below.


Momtrends: How did the idea of Lullanest start?

Katerina WilliamsBalancing a law career and preparing for baby was pure stress. I sought the relaxed feel of the Hamptons in my shopping experience, but found there was nowhere like that to shop for baby. I thought it would be ideal to combine the serene elegance of the Hamptons, with high quality products, and knowledgable customer service… creating a stress free experience while preparing for baby.

So, I aspired to start the chic and trustworthy brand I longed for. I wanted to create a true luxury boutique experience that allows parents and others to rest easy knowing they’ve landed in a place that shares their values and can satisfy all their needs. The vibe is chic and relaxed, the selection is highly edited to include only what we consider top classic and innovative products, and our staff is constantly perfecting their knowledge on every single product in the store.

Momtrends: How do you pick which products will be curated on the site?

Katerina Williams:Constant. Research. To make it onto Lullanest shelves, products must meet our criteria: They must be safe, chic, and effective.

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Momternds: What are your favorite brands for baby?

Katerina Williams: I literally walk around the store and get giddy about all the products I love. Then I remember it was me that put them there! I love them all.

Momtrends: What are your picks for baby shower gifts?

Katerina WilliamsRight now I’m loving The Honest Company Diaper Cakes, Moulin Roty stuffed animal, Little Giraffe Blankets and The Aden and Anais New Beginnings Gift Set.

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Image by Scott Roth.

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