While we are loving summer, it will be back-to-school time before we know it. To be prepared, Momtrends hosted our annual back-to-school complete with a fashion show, insider tips and trends and a connection to brands to make this time a little easier. Held at the gorgeous Vera Bradley showroom in NYC, the event brought out a collection of bloggers and editors who were excited to check out the latest trends and connect with brands.
This started with a casual walk-through at the showroom where guests could meet with Vera Bradley, French Toast, Stride Rite, Mabel’s Labels, Vamousse, Revolution Foods, Wall Pops and The Orange Rhino.
Nicole kicked off the event by introducing the fashion show where bloggers' kids were wearing fashionable back-to-school finds from Carter’s, Appaman, Lands End, Stride Rite and French Toast. This included a showcase of uniforms from French Toast with shoes with pops of color, biker cool styles from Appaman and casual chic fashions from Carter's.
After the fashion show, the team at Vera Bradley spoke about the latest trends for fall where they noted that will be 'bold and quiet.' This includes pink and color as their top colors with a focus on mixed materials such as cotton with faux leather. Additionally, co-founder Barbara Bradley Baekgaard spoke at the event about this incredible 32-year-old company that was started with a $250 loan from her husband! Now, a public company with over 3,000 employees, Barbara told the group to focus on our strengths and not to let anyone tell you that what you want to do can't be done.
Up next was French Toast who spoke about the cool uniform line. Offering high quality school gear for over 50 years, the company allows parents to purchase a year's worth of school uniforms for just $125! Another bonus is that you can visit www.frenchtoast.com and go to the 'Shop by School' tab to see your school's list of requirements - making shopping online for back-to-school season super easy. Offering uniforms from 2T- size 20, you are sure to find all of your uniform needs at French Toast.
For back-to-school shoes, we are loving Stride Rite. At the event we learned all about their latest collection of comfortable and on-trend shoes. This includes over 400 styles that are made just how kids play, walk and run. We love how they are made with breathable materials like leather, anti-stink materials and soles that are sturdy and lightweight. For fall, we also learned about some fun trends including "orange is the new black" for boys and ocean blues and berry colors for girls. They also offer a collection of comfortable and sturdy uniform shoes that offers a fantastic selection of materials, closures, and even removable charms!
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To stay organized this back-to-school season, we are also excited about Mabel’s Labels. With the collection of backpacks, water bottles, electronics, school supplies, and school clothes, we aren't taking any chances with our kids' belongings. Mabel's Labels is a fantastic solution to staying organized with their durable and colorful labels for kids that co-founder, Julie Cole called "a cheap insurance policy for your shoes and clothing." This includes a line that is child, laundry, dishwasher, and microwave safe that are also super sticky to stick onto all of your precious belongings. For back-to-school, they are offering a fun combo where you kids can score a range of modern and stylish designs in a combination of sizes and colors. At the event, co-founder and mom of six, Julie Cole also spoke about tips on how to stay organized for back-to-school season where she noted that everything should be done the night before and to train kids to be independent so that they can make their breakfast and pick out their outfits in the morning.
Although it is a topic no one wants to talk about, lice exists and it is continuing to grow. To help parents treat and get rid of lice we are excited about Vamousse. Offering a pesticide-free formula, vamousse works as it saturates the hair as it kills the eggs, and not just the bugs. This mousse formula is also designed to kill super lice that works in just 15 minutes!
Additionally, bloggers also had the chance to meet with Revolution Foods, Wall Pops and The Orange Rhino at the event. With healthy school lunches being on our mind, we are really excited to learn more about Revolution Foods and their line of healthy and fresh food for kids. This includes a line of RevolutionFoods Meals Kits with no artificial flavors or colors that you can find in some schools and in stores. Another favorite was learning about decorating trends from back-to-school from Wall Pops. We love their fun options for kids like their collection of monthly calendars, maps, dry erase boards, large wall art, small wall art and cool quotes so your kids can really make their space their own. Finally, we loved meeting with Sheila McCraith, author of The Orange Rhino where we learned about her journey to yell less and love more. This includes a way for parents to learn her tips and take the challenge to yell less for a week, month, or even a year like Sheila did.
As with all Momtrends' events, we also had an incredible selection of giveaways and goodie bags from Vera Bradley that were filled with back-to-school goodies.
An evening full of networking, learning and fun, the Momtrends back-to-school event was a great way to connect and get ready for the busy (and exciting) school season ahead of us all.
Check out our fun video covering the event:
Disclosure: Momtrends was not paid for this post.
Are you a brand, editor or writer in the NYC area?To find out how to get involved or invited to a Momtrends event,email Sherri (at) momtrends (dot) com.