Skip to main content

Lilly Pulitzer for Target

  • Author:
  • Publish date:
IMG_5343_3b45a47b-9ff1-4368-ad9f-b1c7c6fb3c75-prv

We just discovered a way to brighten up your winter blahs with the announcement of Lilly Pulitzer for Target.

Lilly Pulitzer for Target.
Lilly Pulitzer for Target.

Starring a modern interpretation of the American resort wear brand’s exuberant prints and patterns, the limited-edition collection features 15 exclusive prints, which are original works of art, created by Lilly Pulitzer artists specifically for this modern collaboration.

IMG_5412_144665bf-e0f0-43d7-bcac-a253947f011a-prv
IMG_5484_2b9c169a-3c76-4419-bcf8-49ebb8bd1057-prv
Scroll to Continue

Recommended Articles

Is a Vizsla a Good Dog for Your Family

Is a Vizsla a Good Dog for Your Family?

Long before COVID arrived, our family decided we were ready for a dog. I grew up with dogs and knew my girls would gain a lot from the experience of owning a pet. Vizslas are wonderful and gorgeous dogs that require a ton of exercise and lot of time. Like me, you might wonder, ...read more

What you Need to Know About the Ski Utah Ski Free Passport

How to Get Kids to Ski for Free in Utah

I know skiing with kids can be expensive. That's why I'm always looking for an angle to save myself and my readers some money. My goal? Get us all out on the slopes more with the kiddos without having to tap into our retirement accounts. Sure, you can pack lunches and get used ...read more

What to Do After the Epilepsy Diagnosis for Your Child

What to Do After the Epilepsy Diagnosis for Your Child

In the spring of 2020, right in the early panic days of the COVID crisis, my daughter had a seizure. It scared us to the core. We called 911, got an ambulance and essentially that was when we started our epilepsy journey. 18 months later, I've learned a lot and want to help other ...read more

Available exclusively at all Target stores in the U.S. and Canada and on Target.com beginning April 19, the 250-piece collection includes apparel, accessories and shoes for women and girls, as well as home accents, outdoor entertaining accessories, beach gear, travel essentials and more.

Founded in 1959 by Lilly (McKim) Pulitzer — a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several citrus groves — the brand has an ingenious origin. Lilly would turn her husband’s fresh oranges into juice, which she sold at a juice stand off posh Worth Avenue. She wasn’t a stranger to hard work, but Lilly never wanted to look anything but fashionable, so she created kicky printed shift dresses to wear while working at the stand because the patterns camouflaged the juice spills beautifully. Catching the eye of more than one passerby, including the likes of Jackie Kennedy, Lilly started selling her dresses at her juice stand, and American resort wear was born. Since then, Lilly Pulitzer has evolved into a brand that stands for boldness, individuality and optimism — every day’s a beach day when you’re wearing Lilly!

“Target is a design leader known for offering an unparalleled assortment of stylish, affordable products,” said Jane Schoenborn, vice president, creative communications, Lilly Pulitzer. “The Lilly Pulitzer for Target collection marks a new chapter for our brand, and we’re excited to give Lilly fans everywhere, including those who have loved the brand for years and those who will get to know it for the first time through this collaboration, a chance to experience this incredibly chic lifestyle collection.”

The late Lilly Pulitzer is famous for having said, “style isn’t just about what you wear, it’s about how you live,” and the new Target collection certainly embraces that sentiment.

Image placeholder title

Momtrends was not paid for this post. 

For even more Momtrends, follow us on FacebookTwitterYouTubePinterest and Instagram!

Related Articles