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Lancôme and Rent the Runway Dream Prom

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Lancôme helped give Rockaway High School students affected by Hurricane Sandy the prom of their dreams, thanks to a recent partnership with Rent the Runway. The mega styling party took place at the high school’s gym last week, where students were given prom-night makeup kit courtesy of the artistry team at Lancôme. The excited students were also invited to take part in tutorial sessions led by Carin Gustavson, Lancôme Director of Makeup Artistry and Training. While the makeup artists did each girl’s makeup, they also provided them with step-by-step instructions on how to recreate the look at home for their big night.

The most requested look? “Definitely a smoky eye,” says Gustavson. “It felt great to give back to these students who have obviously lost so much. I loved that we were able to teach them and give them product—with the know-how and the right tools, I know they’ll all look beautiful.”

At the event, every student received a Lancôme makeup bag containing a Color Design 5-Pan Palette (a must-have for smoky eyes), Vernis in Love Nail Lacquer, Juicy Tubes Lip Gloss, mascara and Bi-Facil Makeup Remover.

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