Finding special outfits for the kids usually takes a bit of hunting. Department stores can be hit or miss (and ugh the service is usually dreadful). I'm all for finding a boutique that caters to busy parents with exquisite selection and top-notch service. Thank heaven for L.O.L Kids.
The shop is tucked into a Chelsea side street. If I hadn't been slowed down by a movie shoot hogging most of the sidewalk, I might have missed the store altogether. L.O.L. is a retail enterprise for a company that premiarily focuses on wholesale. They represent a bunch of high-end European brands (Sonia Rykiel Enfant, Monnalisa, Miss Grant, and Magil) here in the US. Maybe it was excess inventory from the recsssion, maybe is was a rent they couldn't pass up. No matter the reason, I thrilled this shop exists for pint-sized fashionistas.
For fancier affairs--holiday parties, weddings and other special events this is the spot to outfit your kids. Don't expect bargains (I fell in love with a $300 Mona Lisa champagne-colored puffy coat for my daughter--I couldn't pull the trigger at that price), but do expect to find an outfit that is papparazzi ready. They've already got the holiday collections on display so you may want to stop in before sizes start disappearing.
22 West 21 St.
New York, NY
L.O.L Kids did not pay for this post