JustFab Inc. and Kate Hudson Announce the Launch of Fabletics

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Some celebrity lines are pretty painful, but then there are others (and their teams) that just get it. They get style, functionality and fashion. One such launch is FABLETICS, a new and innovative, high quality athleticwear and accessories line brand co-founded by celebrity mom and actress, Kate Hudson.

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Kate Hudson, Fabletics

Launching today, FABLETICS is a collaboration between JustFab Inc. and Kate Hudson that features a line of lifestyle athletic wear apparel and accessories.

Fabletics offers today’s active woman high quality, fashion-infused athleticwear to help her look and feel her best as she lives her busy life. Sharing the same commitment to supporting all women on their journeys to living fit, Fabletics and Hudson have collaborated to create stylish, high performance designs using premium fabrics and construction to compliment a variety of body types – all at accessible prices.

“The most exciting part about co-founding this line is creating looks and pieces for every woman and every body type; things women can feel good in all day,” said Hudson, co-founder of Fabletics. “At Fabletics, we believe all women should be able to have hip styles and amazing quality at prices that won’t break the bank.”

Fabletics, Kate Hudson

Priced under $100, Fabletics features workout essentials such as sports bras, shorts, leggings, and tanks. The collection focuses on easy-to-wear layering pieces such as cozy jackets and hoodies, buttery soft tees and long-sleeved tops, stylish cardigan wraps, and accessories such as scarves so women can look good and feel great no matter where their workouts take them.

Launch of Fabletics
Fabletics, Fabletics Launch
Fabletics, Fabletics Launch

Fabletics changes the way women shop for athleticwear with a curated shopping experience that offers personalized outfit recommendations based on their style and workout preferences. Members who choose VIP membership at checkout receive the greatest value, with complete looks that include a top and a bottom starting at just $49.95 – a savings of up to 40% off retail prices. VIP members will also save on individual items, and receive perks such as Reward Points and exclusive offers. There is never an obligation to buy – VIP members can buy what they love or skip the month. Shoppers can also check out as regular members and still enjoy the value and savings that Fabletics offers compared to competing premium brands. All members enjoy free shipping on orders over $49.95.

 To learn more about the line, please visit: www.fabletics.com.

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