Jessica Simpson, entertainment and style icon and new mother of two, is expanding the Jessica Simpson® Maternity collection, a lifestyle collection reflects all that is modern Americana: it is iconic, fashion-forward, accessible, comfortable, timeless and affordable, created in partnership with Destination Maternity Corporation. This eight-piece collection created especially for expecting and new moms who aim to stay active during and post-pregnancy will be available this month at select Destination Maternity®, Motherhood Maternity®, and Macy's® stores.
The Jessica Simpson Collection, which launched in 2005, is now available in 30 categories at retail, including footwear, outerwear, sunglasses, optical frames, handbags and handbag accessories, swimwear, perfume, belts, legwear, scarves/hats/wraps, jewelry, intimates, slippers, cold-weather accessories, luggage, dresses, jeanswear, sportswear, activewear, fine jewelry, watches, tween footwear, coats, swimwear, legwear and apparel, maternity apparel, toddler apparel; with a bedding collection to launch in 2014. Now it's time to move! Today we're sharing the hot new active line--how cute is this wireless nursing bra ($28)!
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Activewear is now the latest category available within the Jessica Simpson Maternity collection which already offers sportswear, sleepwear, and lingerie. The line takes its lead from Jessica’s personal experience maintaining a healthy and active lifestyle following the birth of her son, Ace Knute, this summer. Key styles in the collection are side-ruched tanks and tees as well as bottoms containing Destination Maternity’s patented Secret Fit Belly® ensuring both a flattering and comfortable fit. Heather gray, a bold pop of hot pink and classic black comprise the color palette Jessica selected for the premiere delivery, inspired by her own go-to workout pieces.
“As a mom, I quickly realized that I need outfits that I can wear all day long and just about anywhere,” stated Simpson. “What I love most about this collection is that I throw it on for my morning walks and then out to run errands, or grab lunch. I live in my leggings so it was important to me that we design styles that look great on but that are functional, stretchy and comfortable to fit your lifestyle, which in my case involves chasing after two little ones!”
“We are excited to offer activewear as the next category for expecting and new moms. As Jessica has proven not once, but twice during her own pregnancies, staying active and healthy before and after baby is important. This collection offers the fashion styles and the basics our customers need. Feeling good about yourself is key to looking good at any stage of pregnancy,” said Chris Daniel, President of Destination Maternity.
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