The iconic Diane von Furstenberg is constantly creating new products for women where she recently stepped into the world of perfume with the launch of her new fragrance, Diane. To celebrate, a rally of ladies wearing DVF'??s signature wrap dress gathered at Bloomingdale'??s with a fierce energy and excitement for this new product.

Before heading to Bloomie'??s, women wearing the wrap dress handed out Diane scented ribbons in SoHo, Union Square, Times Square and the Meatpacking District and then converged to created a wrap flash mob, which created excitement about this momentous occasion.

At the event, the flash mob of wrap dressed women chanted, '??DVF! DVF! Be the woman you want to be!'? This inspiring message had the crowd going wild as well as an appearance by the legendary Diane von Furstenberg herself also joined in on the fun.

Diane, the perfume is now available at Bloomingdale'??s, which posses the question: What kind of woman do YOU want to be?

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