Home organization and focusing on decor is a top resolution for many homeowners. One place to discover a collection of unique tips and tricks is from the new online site, The Snug.
As a DIY social aggregator website, you can discover fun topics like 10 Unexpected Paint Upgrades, 7 Home Office Looks to Help You be All About That Biz, DIY Welcome Mats (and DIY Unwelcome Mats), and a $10 Gift Guide Full of Stuff That Doesn’t Suck.
The mobile-first site was built on a next generation digital publishing platform, developed by RebelMouse, that delivers premium, highly functional sites with sophisticated community; participation and native advertising built in to shape and grow high value audiences. It is the first independent website developed by Time Inc. to appeal to Millennials and is projected to have a combined social reach of more than 30 million across its partners. It will be driven by community participation and syndicated content with original content, including video, being rolled out in the near future.
The Snug, with the tagline ‘Find Your Place,’ will cover crafty Do-It-Yourself and how-to, targeting audiences that are devoted to crafting and are passionate about home furnishings. The editorial will cover everything from how to repurpose old furniture to retro apartment decorating.
“Sponsoring the launch of The Snug aligns closely with our vision to provide a better everyday life at home,” said Alia Kemet,External Media Solutions Manager, IKEA U.S. “Many of our customers are natural DIY-ers and this unique platform allows us to reach and inspire them in a new way.”
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