Friday Close-Up: Veronique Maternity

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Why shop Veronique? Every mom-to-be want to feel pretty--especially around the holidays. This Upper East Side Maternity Boutique caters to the mom who doesn't want to blend in. She and her bump want to stand out and look fabulous this season. Here's a little more about this swank shop... 1. What makes your maternity store special?
Veronique Maternity is special for many reasons. We are the highest end boutique in all of the country offering the fashionista a place to shop when they are pregnant. Not only do we carry exclusive maternity collections from Europe but we also hit the contemporary market and find non maternity designers that can create capsule collections just for the pregnant gal. We are the maternity boutique in NYC that makes the high end client feel comfortable knowing that they will be well taking care of while pregnant. There are no melt downs in our store!!

2. Favorite holiday trends?
A great silk print top with black skinny denim or dressy pant. A charcoal gray sophisticated dress for office parties. A cashmere swing dress with opaque tights and boots.

3. Favorite designers?
Nicol Caramel from Italy who designs all our basic over the belly bottoms. This pant is what we are "known for". They are the most comfortable pant to wear throughout your pregnancy and the pant also has very clean, sophisticated lines. Baby after baby this is what the pregnant ladies come back to us for. Another designer that we have been making exclusive collections with is Autumn Cashmere. The vibrant colors and easy silhouettes translate so well for our customers. Nieves Lavi is a beautiful silk jersey designer that offers great prints for the contemporary market. Nieves Lavi also works with us to create bodies and prints that would be great for the pregnant girl.

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4. When a mom-to-be comes to Veronique what can she expect?
Great service. The knowledge that our staff has goes back to years of experience. Also, some of the staff has had babies so to be able to offer personal experience for the customer can be very comforting. VERONIQUE makes all the customers feel really comfortable and warm in the store. The staff is all very laid back - we love to have a great time and that really comes through on the sales floor.

5. Most expensive item in store?
Winter coat at $’s a cashmere wool blend. The next most expensive item in the store is a dress from Leona Edminston who is a non maternity designer from Australia. We carry her "Rosanna" dress all year round and it is the quintessential Audrey Hepburn dress.

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6. Least expensive?
Tights from Nicol Caramel at $30 and Spanx at $30

7. Favorite gift in store for a Mom-to-be?
An open cardigan from Autumn Cashmere and a Michael Stars bright color tee for layering,
8. What do you love about your location?
There are doctor’s offices that surround us in every direction and Mt Sinai is in walking distance. We also have been at this location for 25 years and feel that we really have become a destination.

9. Favorite location for a NYC playdate?
Any of the wonderful playgrounds in Central Park. For inside playdates check out Kidville and Chelsea Piers.

Veronique Maternity

1321 Madison Ave at 93rd


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