With the weather starting to get cooler, its time to accept the transition from summer to fall. Beyond a warmer wardrobe and a richer color palette, an easy way to repair summer fading and update your look is to freshen up your hair color.
According to Twitter data (see below) pulled by LOréal Paris, there was a 73% increase in negative hair color comments (re: everything from the fading effects of chlorine to sun damage) this past month compared to January Twitter chatter.
Summer may have made its mark on our hair, but now is the perfect time to stop whining about lackluster color and give hair a fresh start. Whether looking to stay subtle or go bold, a fun way to change up your look is with theLOréal Paris Féria Wild Ombré kit that makes it easy to achieve a beautiful, fashion-forward look without a trip to the salon.
To keep color looking vibrant throughout the seasons, Polly Blitzer (TV style expert, former InStyle beauty editor and founder of BeautyBlitz.com) stresses the importance of using a color care system: Guard that vivid, shiny color with LOréal Paris Advanced Haircare Color Vibrancy Collection. The Dual Protect Spray is like a hair bodyguard, protecting against iron and dryer heat damage. And the Color Vibrancy Shampoo & Conditioner will help prevent against fading while nourishing hair with Arginine.
From Ombre hair to nourishing looks, we love the diverse selection from L'oreal Paris that will keep your hair looking refreshing and fun for fall.
Be sure to check out these interesting stats about Twitter relates to hair color:
- There is a significantly higher volume of conversation related to hair color topics during the summer than winter; 16.7% tweet increase (81K in Aug vs. 70K in Jan).
- Negative sentiment related to hair color increased by 73% (11K in Aug vs. 6K Jan).
- 42% increase in negative tweets were related to color fade due to sun damage, chlorine, and shampoo washout (20% Aug vs. 14% Jan).
Do you have any burning hair questions for LOréal Paris? Tweet them to #AskHairGenius @LOrealParisUSA.
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