Did you know that online sales are expected to jump 15 percent this Thanksgiving weekend, and many of those sales will be done on a mobile device. With retail data breaches in the spotlight, the National Cyber Security Alliance (NCSA) and PRIVATE WiFi have teamed up to help holiday shoppers stay cyber secure when using their mobile devices this holiday season.
They also recently released an infographic that focuses on the threats of holiday shopping on the go and how to stay safe.
The infographic illustrates that the proliferation of mobile shopping is good for online commerce but potentially risky for consumers who increasingly rely on public WiFi for holiday shopping:
- 40% of online shopping for last year's Black Friday occurred on a mobile device
- 52% of online shoppers used their mobile devices to make holiday purchases in 2013
- 88% of people know that identity theft is a potential issue when using public WiFi; however, 39% of public WiFi users have accessed sensitive information and 25% have logged into their online bank accounts while on public WiFi
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"The holiday season is a busy time for both online retailers and identity thieves alike, and we want to arm consumers with the tips they need to shop safely," said Kent Lawson, CEO of PRIVATE WiFi. "With only a few simple changes, consumers can really protect themselves as they shop."
"Online and mobile shoppers should protect themselves against cyber threats, scams and identity theft during the holiday season, as well as all year long," said Michael Kaiser, executive director of the National Cyber Security Alliance. "But as shopping volumes increase this time of year, so do potential threats. The tips make consumers aware that it is important for them not to let their guard down."
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