Yesterday, Coldwater Creek announced the launch of its first-ever guest stylist series, an ongoing initiative that will provide shoppers with inspiration on what to wear and how to wear it from trusted fashion insiders.
Currently a destination for age-appropriate, trend-right styles, leading specialty retailer of women's apparel, jewelry, and accessories, Coldwater Creek is known for their beautiful prints, expressive color and fit-to-flatter silhouettes. The series will give Coldwater Creek a voice to further enhance its customer relationships and positioning as a fashion authority for women.
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This spring, Coldwater Creek will kick-off the program with celebrity stylist Cristina Ehrlich. Ehrlich will act as a brand ambassador and spokesperson through the month of May, offering expert tips, product picks and styling insight via the brand’s stores, e-commerce site and social media platforms. Some of Cristina's picks for this month include great pieces for spring like the Floral burst ankle zip jeans, Sateen ankle pant, Roll tab no-iron tunic, Bright now jacket, and the cute Cherry dot skirt.
“We are thrilled to launch this new initiative with Cristina,” said Jerome Jessup, Coldwater Creek Chief Creative Officer. “As we continue our commitment to helping women look and feel their best, we felt it was important to enrich the shopping experience via content that inspires and educates women on their personal style choices. Cristina’s energy and fashion credibility align perfectly with our vision.”
Best known for her glamorous celebrity clients, who have included Penelope Cruz, Amy Adams, Ashley Greene, Julianna Margulies, Tina Fey and Allison Williams, Ehrlich will speak to the consumer on topics such as how to introduce additional pieces into your wardrobe, interpret the latest trends and accessorize for the season.
“Coldwater Creek's evolution in fashion and ability to interpret trends to be relevant to their customer is groundbreaking for women,” said Ehrlich. “As a stylist, I'm constantly speaking to my clients about choosing pieces that reflect their own personal style while also stepping outside their comfort zone to try something new. I'm excited to apply this knowledge to a new audience and work with a brand that truly understands the importance of empowering women to look and feel their best.”
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