Momtrends spent a lovely morning with Caravan this past week. Caravan Stylist Studio, located in the historic Carlton Hotel, is an innovative wardrobe and beauty concept that pairs actresses, tastemakers and media influencers with top fashion designers and beauty experts.
Each week, Caravan partners with designers to select clothing and accessories for Caravan’s esteemed guests. Their services include a full-time beauty expert that provides clients with hair styling, makeup application, mini skincare-spa treatments and nail design. Caravan assists their clients in preparing for red carpet premieres, television appearances and concerts. The studio also regularly hosts press events. Caravan Stylist Studio is by appointment only and offers services to actors, actresses, musicians, bloggers, editors as well as photographers for hair, makeup and wardrobe services.
Brand Partners can also utilize the studio as their own for meetings, blogger events, and VIP consumer events. Caravan Stylist Studio will make sure to have the brands identified throughout the year on social media channels, to other brand partners and on their website. This is a new way to advertise, market, sample, create content, PR and to embark on an interesting social media campaign.Some of the sponsors hosted this week by Caravan Studio includedDesigual Clothing, Glasses.com, Le Sport Sac, Tide Pods, Zoya nail polish, and Pop beauty products. I was particularly impressed with Glasses.com.
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Glasses.com has a new feature coming out in just two weeks where you can upload a picture of yourself for a "Virtual Try-On". The Virtual Try-On creates a 3D model of your face and pairs it with scans of more than 2,000 frames both sunglasses and eyeglasses. It generates an interactive photorealistic image. You can then try on and view any frame from any angle perfectly scaled to your face and allows you to share through social media. This is a perfect tool for shopping for glasses online!
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