Today Bugaboo announced it is teaming up with powerhouse brands such as Apple, Converse, Dell, and Starbucks and going (RED). Bugaboo has stepped it up a bit. Instead of just one prodcut benefitting the campaign, on October 1st, 2009 they will be the first brand to go completely (RED) by contributing 1% of their total revenue to the Global Fund to help fund AIDS programs in Africa with an emphasis on the health of women and children. (RED) has already raised over $135 million for the Global Fund and with Bugaboo on board they expect millions more will be raised.
Bugaboo will offer a few new items to coincide with (RED): A Special Collection denim Cameleon Stroller and a white leather Bugaboo bag. To learn more, check out the Bugaboo (RED) "Go and Good Things Happen" animated film--it's pretty cheery and worth a look. Click here to view. Or try this link.