Brianne In The City: New Balance Sneakers for Kids, Electrolux, Julie Brown Mom Babe Line, Teva Spring Collection


The brand’s campaign will focus on a combination of experiential, digital and social activations for consumers. The excitement for the 2014 Bonnaroo Music & Arts Festival, which Teva is a sponsor, the brand will host a conversation with fans around how to get #Ready2Roo, sharing tips on music festival fashion and camping. Starting April 1 on Bonnaroo’s website, The Fountain, fans will be able to share fun photos, along with helpful “hacks” for ways to have the best possible experience at the festival.

new balance

This Spring, New Balance is releasing their 890v3 Cake and Ice Cream Pack. This is a new colorful collection inspired by all things sweet. Each style in the four pack represents a variation of sprinkles, cake and sorbet and the treatment ranges from mild to wild. With two styles launching in March and two more in May, the New Balance 890v3 Cake and Ice Cream Pack is sure to wow the kiddies this spring with serious fun!

To celebrate this fun and sweet launch, New Balance invited Momtrends for an afternoon decorating cupcakes at one of our favorite children's spaces, Tastebuds. My children were in full sugar overload and put just about the everything, from gummies to sprinkles on their cupcakes.

The New Balance 890v3 Cake and Ice Cream Pack are available nationwide in infant, preschool and grade school sizes and range from $47.95-$69.95. The sneakers are really sweet looking, I wish they were available in my size!

Visit for more information.

electrolux small appliances

Last week, Momtrends attended Electrolux's "Life is an Adventure" event. Held in a beautiful Sky Apartment of The London Hotel, Electrolux set up hands-on interaction stations featuring innovative new vacuum and small kitchen appliance product designs. We were introduced to many products from Electrolux including Eureka, Frigidaire, BEAM, and ARM & HAMMER brands.

With a growing number of small households across the world, urbanization has resulted in elevated demand for small, compact and efficient vacuum cleaners. Electrolux understands that these small appliances sometimes needs to be left out and have carefully designed their products to do just that. For instance, to meet the need for quick cleaning of small spaces in the home, such as the kitchen and hallway.

Electrolux offers the perfect cordless 2-in-1 vacuum is equipped with the benefits of both a stick vacuum as well as a handheld vacuum called ErgoRapido Ion. The hand vacuum fits right into the stick vacuum and can be easily released by pushing the release buttons on the sides.

For more information on Electrolux's smaller appliances, visit

julie brown designs

I recently attended a Spring Preview for Julie Brown collections. Her line combines tailored design with vibrant colors and distinctive patterns for the special moments in every woman’s life. With designs created for her favorite people: her daughters, girlfriends, colleagues and mother, Brown leaves no fashionista behind and offers a wardrobe that women can count on through all stages of life.

The Julie Brown Collection is now offering mommy and me pieces. The mini me line is tailored down from her womens ready to wear line in styles that are perfect for the mini fashionista who wants to look like her mommy. The collection is bursting with fun and colorful prints and super cute!

To view the full collection visit

TEVA spring collection

Sandal season is almost here for us. Teva welcomes the spring season by celebrating the adventurous spirit with the global launch of a new integrated marketing campaign supporting its iconic Originals Collection.

The Original Collection, including the new Original Sandal and Original Universal in this season’s hottest colors is available at

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