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BeautyKind: Giving Back Through Beauty

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We are so excited about a new beauty brand that gives back. Enter BeautyKind, a new kind of online retailer that allows you to buy the brands you love and discover new favorites, all while supporting the cause of your choice.


This includes a collection of prestige beauty products including the best brands in make-up, skin care, fragrances, hair and nail products from brands you would find in a Sephora, Nordstrom, or Barneys, and then quite a few discovery brands, as they are looking to be an incubator for lesser known and European brands as well. Where it’s different is that BeautyKind allows you to direct 5% of every purchase you make to the cause of your choice, whether that’s a national charity, your local PTA or animal shelter... the choice is yours.

BeautyKind’s unique rewards program gives back to customers who share this exciting new way to buy beauty. When you share BeautyKind with friends – and they shop – not only will more be raised for causes, but you’ll also accrue Beauty Points, which you can redeem for additional donations, products, samples, expedited shipping, and as a debit card to spend as you wish.

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For every single purchase, 5% of the retail purchase price goes to a charity of YOUR choice. It is entirely up to you to determine the recipient of her contribution where they highlight 3-4 national charities each month. Additionally, they have an index of about 10,000 local charities. Now, that is a beautiful thing!

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