“Be Good to Each Other” Bullying Prevention Campaign

Anti-Bullying Campaign

As millions of students head back to school, CustomInk, the “design online” custom t-shirt company for groups and occasions, released the results of a national survey on teens’ experiences with bullying. The survey finds that bullying is still a major issue among American teens in the 10 largest metro areas, with 83 percent saying they have been teased or bullied, and 72 percent saying they worry about being bullied by peers. While bullying is a common concern, teens also appear ready to do something about it, with 72 percent saying they would unite as a group to show they are against bullying (e.g. attending an event, joining a club, or social media activities).

Bullying Prevention Campaign with Custom T-shirts

To help teens stand up against bullying, they launched CustomInk's 4th annual “Be Good to Each Other." The campaign encourages student groups and others to take a stand for kindness and tolerance by designing and wearing custom bullying prevention t-shirts. CustomInk will handle the printing and fulfillment at cost, allowing 100 percent of profits from the sales of bullying prevention shirts to benefit CustomInk’s non-profit partner–PACER’s National Bullying Prevention Center (www.pacer.org/bullying), which unites, engages and educates communities nationwide to address bullying through its resources.

The campaign is supported by leading celebrities and athletes, including Justin Tucker and Dennis Pitta (Baltimore Ravens), Lauren Potter (Glee), and AnnaSophia Robb (The Carrie Diaries), who have designed custom t-shirts and are participating pro bono because they feel strongly about this issue.

Teens Say Bullying Is Still a Major Issue

The online survey, commissioned by CustomInk and conducted by Kelton, connected with more than 1,500 teens between the ages of 13-17 living in the 10 largest metro areas in the country. In addition to the amount of teens who have been affected by bullying, the survey also found:

  • Teens are teased about their looks: 64 percent have been bullied because of physical appearance, weight, and clothing, more than any other factor
  • For some teens, bullying is a weekly concern: 26 percent worry about being bullied at least once a week, and 34 percent see at least four incidents of bullying among their peers per month
  • More younger kids are nervous about being bullied as they return to school: 35 percent of 13- and 14-year-olds worry about bullying vs. 24 percent of 15- to 17-year-olds

Online bullying is a common concern among teens:

  • 54 percent of teens say that bullying is most likely to happen online, vs. physically or verbally
  • 45 percent say they would consider blocking people and 35 percent would defriend key people from their social media accounts to avoid bullying

Teens are more likely to take a stand against bullying by uniting with others:

  • 62 percent most likely to do so with a group – friends, community, or local organization, versus alone
  • 78 percent are willing to show they are against bullying by signing a petition, wearing a relevant item of clothing or by joining a club

School bullying prevention programs may help encourage teens to take action:

  • 48 percent of teens with a program say someone took action to prevent a recent bullying incident versus just 40 percent without
  • Of those with a program, 68 percent said they or someone else has stopped a bullying incident versus just 51 percent without
  • Teens with a school program are far more likely to show they’re against bullying, for example: wearing a t-shirt (54 percent vs. 41 percent), joining a club (49 percent vs. 33 percent), or posting pictures on social media (44 percent vs. 28 percent) Momtrends was not paid for this post.
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