aden + anais and (RED) Partners with Rachel Zoe, Jessica Alba and Gwen Stefani

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aden + anais' second collaboration with (RED

Exciting news in the baby world today with aden + anais' second collaboration with (RED).

Launching today for World AIDS Day, the new collection includes design help from three celebrity moms - Rachel Zoe, Jessica Alba, and Gwen Stefani. 100% of proceeds will be donated to The Global Fund specifically to stop the spread of HIV from a pregnant mom to her unborn child.

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aden + anais' second collaboration with (RED).

This includes beautifully designed swaddles that are made of GOTS-certified organic cotton and feature gorgeous and limited edition styles with deep reds, yellows and blues that makes for a special and truly meaningful gift.

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To put this all in a deeper perspective, check out how the money from the July campaign from these products from the US alone:

  • Sales from the (PRODUCT)RED Swaddle 4-pack provided 45,936 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.
  • Sales from the (PRODUCT)RED Swaddle 2-pack provided 12,384 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.
  • Sales from the (PRODUCT)RED Dream Blanket provided 19,152 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.
  • Sales from the (PRODUCT)RED Burpy Bib 2-pack provided 18,750 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.
  • Sales from the (PRODUCT)RED Snap Bib 3-pack provided 15,900 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.
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