Hess Corporation today announced that the Hess Toy Truck, a holiday tradition for nearly five decades on the East Coast, is available for pre-ordering online with shipping nationwide and to Puerto Rico. Details of the 2013 Hess Toy Truck will be announced by November 1. The Toy Truck officially goes on sale November 8 for $27.99 at participating Hess and Hess Express retail stores and at www.hesstoytruck.com.
Over the past 49 years the Hess Toy Truck has delighted fans and collectors of all ages. This year were giving them a full month to order the 2013 truck before it goes on sale anywhere, ensuring that they get the gift that many have cherished every year since they were young, said Justin Mayer, Director, Brand Marketing and Innovation, Marketing and Refining.
Leveraging a variety of activities through social media beginning tomorrow (October 14th), fans can help reveal the truck beforeNovember 1. Some of the actions will include:
- Pre-ordering the truck online
- Liking Hess Express and the Hess Toy Truck on Facebook
- Following Hess Express on Twitter (@HessExpress)
- Checking into any Hess location via Foursquare
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