Girl Stuff and Boy Stuff: Gender and Toys

Author:
Updated:
Original:
gender

While at Toy Fair 2011 a few weeks ago, I took a break to attend one of the lectures. Richard Gottlieb, CEO of USA Toy Experts and Publisher of Global Toy News was on hand to share the results of a new study on Gender bias in toys. The Toy Experts compiled a survey of more than 1500 parents representing 48 states. Almost all of those taking the survey were moms (98% were female caregivers). Here are the toy buying trends we can report:

Girly Games

91% of moms do not believe that toys influence the sexual preference of a child. (agreed)

Of the moms polled, 20% of them admitted to feeling their husbands wouldn't want their sons playing with dolls. (no opinion don't have boys).

55% of mom did not believe their daughters preferred to play with pink.(Clearly they did not poll my pink obsessed girls, and it should be noted I own almost NO pink)

Boys and Toys

15% of moms report their sons play with dolls (I'm guessing here in Brooklyn the rates are not higher)

41% of moms report their sons play with kitchen tools (We can thank the FoodNetwork for this trend).

60% of moms report their sons play with plush animals (Shocked that this is not 100%)

Sarah Palin Alert:

37% of moms would restrict their daughters from playing with toy guns

26% of moms would restrict their sons from playing with guns (I'm scratching my head over the 11% difference here)

Go figure? This is the toy I am drawn to

Go figure? This is the toy I am drawn to

Career Impact:

62% of moms felt that toys DID NOT impact future career path of their kids (Um, I was obsessed with Barbie and books, now I blog about style--I think these parents are fooling themselves).

Purchasing Influencers:

  1. Child's wish
  2. Another parent's recommendation
  3. A blogger recommendation
  4. Newspaper/magazine article or TV spotlight
  5. Advertising
  6. In-store demonstration
  7. Store placement

Just another reminder to blog wisely--apparently we're very influential. I'm going to use my pulpit to promote toys that are creative, fun and maybe, just maybe inspiring.

Momtrends was not paid for this post.

Related Articles