Skip to main content

Girl Stuff and Boy Stuff: Gender and Toys

gender

While at Toy Fair 2011 a few weeks ago, I took a break to attend one of the lectures. Richard Gottlieb, CEO of USA Toy Experts and Publisher of Global Toy News was on hand to share the results of a new study on Gender bias in toys. The Toy Experts compiled a survey of more than 1500 parents representing 48 states. Almost all of those taking the survey were moms (98% were female caregivers). Here are the toy buying trends we can report:

Girly Games

91% of moms do not believe that toys influence the sexual preference of a child. (agreed)

Of the moms polled, 20% of them admitted to feeling their husbands wouldn't want their sons playing with dolls. (no opinion don't have boys).

55% of mom did not believe their daughters preferred to play with pink.(Clearly they did not poll my pink obsessed girls, and it should be noted I own almost NO pink)

Boys and Toys

15% of moms report their sons play with dolls (I'm guessing here in Brooklyn the rates are not higher)

41% of moms report their sons play with kitchen tools (We can thank the FoodNetwork for this trend).

60% of moms report their sons play with plush animals (Shocked that this is not 100%)

Sarah Palin Alert:

Scroll to Continue

Recommended Articles

number one summer hiking must have

Best Mosquito Wristband for Your Family Hikes

Do you want to know what my number one summer hiking must have is? Well, get ready because I'm giving you the lowdown on it today. You see, my family loves to hike. I mean we loooooove to hike. If there isn't a trail we can hit up while we're on vacation we are definitely not ...read more

How to Create a Cozy Reading Nook for Kids

How to Create a Cozy Reading Nook for Kids

Have a bookworm in the family? Or a struggling reader you want to encourage? Creating a cozy reading nook somewhere in your house is a great way to provide a dedicated space designed for digging into a good book. Here are the three elements of a good reading space and a few ...read more

Pomegranate Mimosa #fallcocktails #mimosa #

Pomegranate Mimosa

Always brunch! And what better cocktail to have with brunch than a mimosa? With the holidays quickly approaching, gatherings will be happening more frequently as we focus more on quality time with family and friends. If you have little ones like I do, evenings can be hard to pull ...read more

37% of moms would restrict their daughters from playing with toy guns

26% of moms would restrict their sons from playing with guns (I'm scratching my head over the 11% difference here)

Go figure? This is the toy I am drawn to

Go figure? This is the toy I am drawn to

Career Impact:

62% of moms felt that toys DID NOT impact future career path of their kids (Um, I was obsessed with Barbie and books, now I blog about style--I think these parents are fooling themselves).

Purchasing Influencers:

  1. Child's wish
  2. Another parent's recommendation
  3. A blogger recommendation
  4. Newspaper/magazine article or TV spotlight
  5. Advertising
  6. In-store demonstration
  7. Store placement

Just another reminder to blog wisely--apparently we're very influential. I'm going to use my pulpit to promote toys that are creative, fun and maybe, just maybe inspiring.

Momtrends was not paid for this post.

Related Articles