Girl Stuff and Boy Stuff: Gender and Toys
While at Toy Fair 2011 a few weeks ago, I took a break to attend one of the lectures. Richard Gottlieb, CEO of USA Toy Experts and Publisher of Global Toy News was on hand to share the results of a new study on Gender bias in toys. The Toy Experts compiled a survey of more than 1500 parents representing 48 states. Almost all of those taking the survey were moms (98% were female caregivers). Here are the toy buying trends we can report:
Girly Games
91% of moms do not believe that toys influence the sexual preference of a child. (agreed)
Of the moms polled, 20% of them admitted to feeling their husbands wouldn't want their sons playing with dolls. (no opinion don't have boys).
55% of mom did not believe their daughters preferred to play with pink.(Clearly they did not poll my pink obsessed girls, and it should be noted I own almost NO pink)
Boys and Toys
15% of moms report their sons play with dolls (I'm guessing here in Brooklyn the rates are not higher)
41% of moms report their sons play with kitchen tools (We can thank the FoodNetwork for this trend).
60% of moms report their sons play with plush animals (Shocked that this is not 100%)
Sarah Palin Alert:
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37% of moms would restrict their daughters from playing with toy guns
26% of moms would restrict their sons from playing with guns (I'm scratching my head over the 11% difference here)
Go figure? This is the toy I am drawn to
Career Impact:
62% of moms felt that toys DID NOT impact future career path of their kids (Um, I was obsessed with Barbie and books, now I blog about style--I think these parents are fooling themselves).
Purchasing Influencers:
- Child's wish
- Another parent's recommendation
- A blogger recommendation
- Newspaper/magazine article or TV spotlight
- Advertising
- In-store demonstration
- Store placement
Just another reminder to blog wisely--apparently we're very influential. I'm going to use my pulpit to promote toys that are creative, fun and maybe, just maybe inspiring.
Momtrends was not paid for this post.
