Skip to main content

Momtrends Hosts the Launch Party for Pantene Pro-V's New Expert Collection

  • Author:
  • Publish date:
Momtrends Hosts Pantene Event

As we get older everything starts to change - including the texture, color and dimension of our hair. During a recent Momtrends' event we gathered the top beauty and lifestyle bloggers in the posh MPE Penthouse to learn more about Pantene's innovative new expert collection.


To learn more about the line guests listened to Dr. Jeni Thomas, Ph.D. in Analytical Chemistry and P&G's Beauty and Grooming Principal Scientist, who works on researching the areas of the scalp and hair. Dr. Jeni spoke more about the line which includes various products that are designed to protect hair from the various signs of aging (breakage, split ends, frizz, unruly greys, lackluster color and dryness) including Age Defy Shampoo and Conditioner, Age Defy Advanced Thickening Treatment, Age Defy Rejuvenating Hydration Masque, Advanced Keratin Shampoo and Conditioner, Advanced Keratin Repair and the Advanced Keratin Spilt End Fuser.

Momtrends Hosts Pantene Event to celebrate the new launch!

Momtrends Hosts the Launch Party for Pantene

For new product development, Dr. Thomas noted that these products are for women who have tried it all - specifically those who have a routine but have noticed that their hair begins to change and they are starting to notice issues. This has been a 10-year journey where P&G has worked with various partners to create the best possible formulations, and conducts consumer studies to understand hair and scalp care needs. Dr. Jeni noted that the expert collection is the first line that treats hair both intrinsically and extrinsically to uncover solutions to various problems such as the change of hair fibers, grey hair, dull hair, frizz, dullness, spilt ends, dryness, and other issues related to aging.

Momtrends Hosts the Launch of the Pantene Expert Collection

Through the Age Defy line, you can prevent the seven signs of aging as it works to increase hair fibers and provide a thickening benefit to the hair. Jeni explained that this formulation was created with a hair restoration surgeon and that it adds 65,000 hair fibers to the head! The Keratin formula is designed to resort smoothness and prevent damage before it becomes visible as well as the ability to undo two years of damage!

Scroll to Continue

Recommended Articles

Boozy hazelnut coffee ingredients

Boozy Hazelnut Coffee Cocktail

Another week, another cocktail recipe, girls. Last week, I must confess, I thoroughly enjoyed the strawberry bourbon smash cocktail. With family in town for my son's 4th birthday, there were reasons to celebrate. This fall we've switched it up to a warming cocktail a Boozy more

Cookbook for Moms Who Ski and Ride

Cookbook for Moms Who Ski and Ride

Winter is here and it's time for outdoor adventures. Skiing, hiking and sledding can make a family hungry. This winter, there's an awesome solution for moms a new cookbook for moms who ski and ride. The Ski Moms Cookbook is a digital cookbook with 36 recipes that are easy to more

How to Celebrate Adoptive Parents

How to Celebrate Adoptive Parents

I recently learned that a friend who had been patiently awaiting a child became a parent practically overnight. When I heard about this loving couple bringing home their first baby, it really got me thinking about how to celebrate adoptive parents. We have experience with more

Momtrends Hosts the Launch of the Pantene Expert Collection

After Dr. Jeni's Hair 101, guests had the chance to get their hair done with three hair styles (wavy, curly or a side bun) using products from the new expert collection. Many guests experimented with new looks as their hair was treated with the various products that molded the hair as well as treated and tamed frizz and dryness. Guests also had the chance to take a fun hair quiz so that they could figure out the real age of their hair.

Momtrends Hosts the Launch of The Pantene Expert Collection

At the event Momtrends also featured the chic head scarves from Echo Design. Many editors and writers had the chance to have their wraps placed in their hair as they showcased a new look with the beautiful scarves. This included vibrant colors and modern prints that would be perfect for spring.

While our hair may be aging and weaker than it once was, the new Pantene Expert Collection is designed to help women both understand their hair and provide them with an affordable solution to treat it everyday.

Thank you to our wonderful sponsor:Pantene Pro-V

This was a sponsored event put on by the Momtrends event team.

Are you a brand, editor or writer in the NYC area? To find out how to get involved or invited to a Momtrends event, email Sherri (at) momtrends (dot) com.

Related Articles