As we get older everything starts to change - including the texture, color and dimension of our hair. During a recent Momtrends' event we gathered the top beauty and lifestyle bloggers in the posh MPE Penthouse to learn more about Pantene's innovative new expert collection.
To learn more about the line guests listened to Dr. Jeni Thomas, Ph.D. in Analytical Chemistry and P&G's Beauty and Grooming Principal Scientist, who works on researching the areas of the scalp and hair. Dr. Jeni spoke more about the line which includes various products that are designed to protect hair from the various signs of aging (breakage, split ends, frizz, unruly greys, lackluster color and dryness) including Age Defy Shampoo and Conditioner, Age Defy Advanced Thickening Treatment, Age Defy Rejuvenating Hydration Masque, Advanced Keratin Shampoo and Conditioner, Advanced Keratin Repair and the Advanced Keratin Spilt End Fuser.
Momtrends Hosts Pantene Event to celebrate the new launch!
For new product development, Dr. Thomas noted that these products are for women who have tried it all - specifically those who have a routine but have noticed that their hair begins to change and they are starting to notice issues. This has been a 10-year journey where P&G has worked with various partners to create the best possible formulations, and conducts consumer studies to understand hair and scalp care needs. Dr. Jeni noted that the expert collection is the first line that treats hair both intrinsically and extrinsically to uncover solutions to various problems such as the change of hair fibers, grey hair, dull hair, frizz, dullness, spilt ends, dryness, and other issues related to aging.
Through the Age Defy line, you can prevent the seven signs of aging as it works to increase hair fibers and provide a thickening benefit to the hair. Jeni explained that this formulation was created with a hair restoration surgeon and that it adds 65,000 hair fibers to the head! The Keratin formula is designed to resort smoothness and prevent damage before it becomes visible as well as the ability to undo two years of damage!
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After Dr. Jeni's Hair 101, guests had the chance to get their hair done with three hair styles (wavy, curly or a side bun) using products from the new expert collection. Many guests experimented with new looks as their hair was treated with the various products that molded the hair as well as treated and tamed frizz and dryness. Guests also had the chance to take a fun hair quiz so that they could figure out the real age of their hair.
At the event Momtrends also featured the chic head scarves from Echo Design. Many editors and writers had the chance to have their wraps placed in their hair as they showcased a new look with the beautiful scarves. This included vibrant colors and modern prints that would be perfect for spring.
While our hair may be aging and weaker than it once was, the new Pantene Expert Collection is designed to help women both understand their hair and provide them with an affordable solution to treat it everyday.
Thank you to our wonderful sponsor:Pantene Pro-V
This was a sponsored event put on by the Momtrends event team.
Are you a brand, editor or writer in the NYC area? To find out how to get involved or invited to a Momtrends event, email Sherri (at) momtrends (dot) com.