I'm taking part in the first-ever Strut: The Fashionable Mom Show. I am joining a dozen other social media moms who love fashion. We will premiere as part of Mercedes-Benz Fashion Week at Lincoln Center, and the event will be hosted by mom and model Iman.
The idea behind the event is to make fashion fun for moms. The show will feature a collection of designers who are realistic for today's moms. "All the highly social mom models participating in the show will give us a reach to over 4 million online moms in one day," said Getting Gorgeous founders Audrey McClelland and Vera Sweeney. "We've made it ourbusiness to connect with top online influencers, and we can't wait for our designer and brand alliances to do the same."
What a thrill to be involved and to have the glamorous Iman host! "As a mother of two and a fashion industry veteran, I am thrilled to host Strut: The Fashionable Mom Show at Lincoln Center this season," said Iman. "Balancing my family and business lives has always been a priority for me, and I am proud to support other women striving to do the same."
Audrey McClelland & Vera Sweeney of Getting Gorgeous fame are teaming up with Denise Albert and Melissa Gerstein of The Moms, a multiplatform lifestyle brand and Mom-entum, a division within social media agency, Big Fuel. The event came to live when the event organizers found a kindred spirit in Lincoln Center Fashion Director and IMG Consultant Stephanie Winston Wolkoff. Stephanie is also a mom, and I'm told she instantly loved the concept.
"I have spent nearly two decades immersed in the fashion industry and have been a mother for about half that time," said Winston Wolkoff. For me, the worlds of fashion and motherhood are inextricably connected, but navigating a balance between the two to make personal style effortless and functional, without sacrificing on-trend glamour is not always easy."
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We'll be walking the runway after the Douglas Hannant show. The designer generously donated their runway show set design to be used by Strut. "It's a wonderful cause and great to be able to pull together and help out," said Hannant.
Catering to the modern Mom, the show will provide ideas on how to transform an outfit from 'mommy' to 'meeting' to 'moms' night out.' Moms will be able to tune into the multi-platform event via digital live stream, with simultaneous Twitter feed and real-time blogging.
"With 32 million moms online with $2.4 trillion worth of spending power and 66 percent of those moms Facebook, there's no doubt that fashion, moms and social media are all converging, which is at the core of the thinking behind Strut," said MOM-entum's Holly Pavlika.
Designers and top consumer brands couldn't agree more. T.J.Maxx, Marshalls, Matrix, and Clorox and are all top sponsors of the event because they recognize and celebrate the power of mom and her love of beauty and fashion.
Designers include Tory Burch, Vera Wang, Douglas Hannant, Rebecca Minkoff, Gap, Laundry, Michael Kors, David Meister, Ramy Brook, The Children's Place, Quinny, and more. I'll be wearing BCBG and Rachel Roy.
Momtrends was not paid for this post.