Target Takes Over The Standard, New York With a Light and Fashion Show Highlighting The Best of Target Fall Fashion

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Get your fashion fix before the runway shows begin. On the evening of August 18th, Target is taking over The Standard, New York to create a brilliant, larger-than-life fashion show to debut Target Fall 2010 collections. Part fashion show, part light show, the Target Fashion Spectacular will bring the southern façade of The Standard, New York alive.

In 155 rooms, 66 dancers dressed in the latest styles will perform dazzling choreography synchronized with fast-paced lighting patterns set to an original music score. A simultaneous presentation will take place at the street level where models wearing 25 of the hottest looks from the fall Target lineup will appear in a nine-room replica stage that mirrors the windows of the hotel. Guests outside of New York will be able to experience this one-of-a kind event via a live-streaming broadcast at Target’s Facebook page: Perfect for moms like me that can't find a sitter!

The Target Kaleidoscopic Fashion Spectacular will feature fashion-forward, on-trend looks from men’s and women’s collections from Target brands Mossimo, Merona, Converse One Star, Xhilaration, Pure Energy and Liz Lange for Target as well as accessories. Guests will be able to log on to following the show to pre-order select fall fashions.

The Target Kaleidoscopic Fashion Spectacular 

Wednesday, August 18 at 9:00 pm EST 

The Standard, New York

848 Washington Street. 

Free to the public and guests are invited to experience the show live at viewing parties in the surrounding neighborhood on Little W 12th Street (between Washington Street and 10th Ave). 

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