Rubber Watch Trend

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This summer we spotted a cool new mom-friendly trend--rubber watch. Think of Silly Bandz added to a digital watch and you've got the idea. One of our favorite brands producing these watches is Rumba (starting price $20). RumbaTimemakes digital watches encased in silicone with bold pops of color--perfect for kids and active moms.

Waterproof, durable and stylish, these watches are perfect for hip moms. Pick from 32 colors. The packaging is super-cute--each watch is packed in a nifty tube. We love the price and the style. Some of the collections to play with:

 Kids--in small and extra small sizes to fit little wrists ($20). We love the bold color options.

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The adult Links feature a magnetic closure ($22)

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How about the funky Tie-Dye collection? 

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Momtrends was not paid for this post. We did get a watch to test.

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