This summer we spotted a cool new mom-friendly trend--rubber watch. Think of Silly Bandz added to a digital watch and you've got the idea. One of our favorite brands producing these watches is Rumba (starting price $20). RumbaTimemakes digital watches encased in silicone with bold pops of color--perfect for kids and active moms.

Waterproof, durable and stylish, these watches are perfect for hip moms. Pick from 32 colors. The packaging is super-cute--each watch is packed in a nifty tube. We love the price and the style. Some of the collections to play with:

 Kids--in small and extra small sizes to fit little wrists ($20). We love the bold color options.

The adult Links feature a magnetic closure ($22)

How about the funky Tie-Dye collection? 

Momtrends was not paid for this post. We did get a watch to test.