Ralph Lauren Magic

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To kick off NYC's BlogHer conference, Ralph Lauren hosted a swank cocktail event to introduce a new children's book series and interactive shopping experience called RL Gang. Part story book, part shopping portal this concept is bound to be a success.

The online version of the book is narrated by Harry Connick Jr and features a gang of adorable and talented kids. As the eight children embark on their adventure you can click on an image and shop the clothing that the character is wearing. It's a virtual book as well as a traditional book--the hardback copy has gorgeous illustrations and can be purchased at Tikatok.com ($18.95)

The book debuts tomorrow August 18th--just in time for back to school shopping. Here's a peek at the online version:

For the first month, 15% of all proceeds from the sale of the Childrenswear Fall collection on Polo Ralph Lauren homepage will benefit the Ellis Marsalis Center for Music (EMCM) located in The Musician'??s Village. Here's a look at the fashions:

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Momtrends is sponsored by Ralph Lauren.

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