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Leslie Fremar for Fruit of the Loom


Bloomingdales has a new basics line that is anything but boring. This summer they'll be carrying the exclusive new Fruit of the Loom line designed by stylist Leslie Fremar. The collection will (eventually) be in all 34 stores.

What can you expect? Cool silhouettes and posh fabrics. For this line FOTL paid attention to details--I loved the French seams.

Since Fruit of the Loom is dedicated to "bringing comfort to the everyday moments of life" we think this new line is a perfect addition. I got to put one of Leslie's dresses to the Fashion test. I tucked it in my suitcase when I headed to Orlando this month. The swingy dress makes a great cover-up. I'd also wear it with a colorful tank underneath on the dog days of summer.

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I'm not surprised that the line was a hit. Leslie is known for her impeccable taste. She style celebs like Reese Witherspoon and Charlize Theron. Now she can add me to the list! Check it out:


Visit Bloomingdales soon for your chance to scoop up these well-priced basics.

Momtrends was not paid for this post. We did get samples.

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