L.L. Bean Celebrates 100 Years in the Outdoors



L.L. Bean, the iconic retailer featuring products for the outdoor enthusiast, recent celebrated its 100th Anniversary. To celebrate Momtrends visited the "L.L.Bean Bootmobile" - 13-foot high and 20-foot long vehicle that is traveling around major cities in the U.S to inspire people to stay active.

This traveling boot will be surprising people in various locations to inspire them to get outside and try new activities. Taking from the inspiration from founder Leon Leonwood Bean, "we are looking to share his passion and re-ignite America's love of the outdoors," Chris McCormick, CEO of L.L. Bean stated.


To celebrate, the National Park Foundation, the official non-profit of America's national parks, and L.L.Bean have announced a year-long effort to increase outdoor recreation among families and introduce more children to America's national parks than ever before. This Million Moment Mission will provide $1 million in support of the National Park's Foundation's "America's Best Idea" program through a national movement to share stories, ideas and photos of your outdoors experiences on the L.L.Bean Facebook page or their Twitter page. For every outdoor moment that you share, L.L.Bean will donate a dollar to the National Parks Foundation, a program that is designed to help kids.

To get creative this winter, L.L.Bean also shared some tips with Momtrends on how to stay active in the cold. Check out some of their tips and be sure to share your memories on their Facebook page.

Discover Something New. Remember the thrill of seeking out a new adventure you had as a child? Your family will be energized when you try a new outdoor recreation experience together or seek out a park you've never tried before. Layer up and schedule a date for an afternoon to explore together. Consider registering your family for one of our L.L.Bean Outdoor Discovery School courses. They are a great value and make trying a new sport easy, safe and fun.

Find Small Pockets for Outdoor Fun. Even a short 15-minute walk can be an opportunity for physical activity, observation and conversation with your children. While the children may be reluctant to go outside in winter, if you set the example, they'll enjoy it, too.

Read and Research. Take advantage of your local nature centers. Winter is a great time to learn about animal habits and habitats. Ignite your child's curiosity and they'll enjoy taking that knowledge with them to the local park or your own backyard.

For additional information, please visit: http://www.llbean.com/

Momtrends was not paid for this post. We were given a book at the bootmobile launch.

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