How many things can give you terrific joy for just $1? Not too many. Queue the clowns.
Well, that's what Walgreens has done anyhow. Walgreens is the exclusive retail partner of the first Red Nose Day to be celebrated in America. It's all about raising funds to benefit children in poverty and champion their right to be happy and healthy. The idea is use a little humor (hence the red nose) to get folks interested in giving back.
Laughter is great medicine. Ask any mom how she gets through the rough spots of parenting and you'll hear a good laugh goes a long way. That's why Walgreens enlisted 10 moms to become the founding circle of the Red Nose Club. I flew out to Chicago with this amazing group of women to shine a light on the cause and encourage moms and families to get involved.
The ladies clowned around in store and brainstormed on ideas to get the word out about the campaign. Of course the #RedNose selfie was a clear winner!
Arriving home from this campaign with a red nose on did a good job of lightening things up around the house. Getting the giggles on in your family is easy. Walgreens makes getting involved in this fun-fueled campaign easy and convenient, with red noses available for purchase now until May 21st (or sooner if the noses sell out). Head into your local Walgreens (or Duane Reade here in NYC), pick up your red nose, pop it on and spread some smiles. It's easy, it's fun and it's helping to lift children and families out of poverty.
Monies raised through the program will fun worthy charities like Save the Children, Boys & Girls Clubs of America, Children’s Health Fund, Feeding America, United Way and many more. Organized by Comic Relief, Red Nose Day has been has been going strong in the UK and Australia for decades. Comedians got in on the act and developed performances to highlight the campaigns. This is where NBC comes in. On May 21st, NBC will be hosting the first ever live Red Nose Day show. Red Nose Day’s five-week campaign will culminate in NBC’s televised fundraising event in New York City on May 21 (8-11 p.m. ET). The live three-hour benefit will feature popular comedians, top musicians and Hollywood stars, featuring an engaging mix of great comedy, live musical performances and short, compelling films shedding light on the cause.
Spread Laughter and Get a Chance to WIN!
Share photos wearing your red nose on Twitter or Instagram for a chance to win a trip to New York City to attend the Red Nose Day star-studded event on May 21.
Starting April 17th, people can share photos wearing red noses, using #RedNose #Walgreens #promo on Twitter or Instagram. o We have a great incentive to spread laughter and awareness of Red Nose Day.
This is a sponsored post. *Noses are sold for $1 each, with 50 cents being contributed to the Red Nose Day Fund. No portion of purchase is tax deductible.