Jessica Seinfeld Launches New Line with Target

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Jessica Seinfeld's got a new baby. But this one doesn't require late-night feedings. Her latest labor is one of love--a fashion line called Baby Buggy. The collection just launched Target.com and in over 1000 Target stores across the country. We got to ask Jessica a trend-worthy question...

Momtrends Question: So many friends and grandparents give frilly, fancy or hard-to-care-for gifts. Can you address the topic of practical vs. pretty?

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MomTrends - Jessica Seinfeld & Baby Buggy for Target from Target Baby Channel on Vimeo.

The Baby Buggy for Target collection includes two Petunia Pickle Bottom diaper bags, as well as caps, bibs, sleepers and onesies featuring illustrator Maira Kalman'??s designs. The collection is priced reasonably--$3.99 to $49.99--and will be available until mid-October. And 10% of sales will go to Baby Buggy to support our families in need (our Momtrends Gives back charity of the month)!


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