“No text is worth a life.” Put down your phone. There is no blog post, text or email you need to read that is more important than your family. AT&T has new research around smartphone-related distracted driving through its It Can Wait initiative.
When you see the driver next to you looking at his or her phone, it’s no longer safe to assume they’re texting. New research from AT&T* shows nearly 4-in-10 smartphone users tap into social media while driving. When driving a car, almost 3-in-10 surf the net. Scary. So many bits of information are filling our heads. We need to focus.
We've known how dangerous it is...yet still 7-in-10 people engage in smartphone activities while driving. Here's what the studies find: Texting and emailing are still the most prevalent. But other smartphone activity use behind the wheel is now common. People are checking status updates on social platforms. Facebook tops the list, with more than a quarter of those polled using the app while driving. And there's more: about 1-in-7 said they’re on Twitter behind the wheel.
AT&T's It Can Wait® campaign hopes to educate young drivers and parents on the perils of distracted driving.
“When we launched It Can Wait five years ago, we pleaded with people to realize that no text is worth a life,” said Lori Lee, AT&T’s global marketing officer. “The same applies to other smartphone activities that people are doing while driving. For the sake of you and those around you, please keep your eyes on the road, not on your phone.”
Here are the statistics. Smartphone activities people say they do while driving include:
• Text (61%)
• Email (33%)
• Surf the net (28%)
• Facebook (27%)
• Snap a selfie/photo (17%)
• Twitter (14%)
• Instagram (14%)
• Shoot a video (12%)
• Snapchat (11%)
• Video chat (10%)
All of this is going on while teens are driving, while grandparents, and while parents are driving. We can do better. We can protect our families by simply putting the phones down.
AT&T is using this powerful survey to help drive awareness of the dangers of smartphone use behind the wheel, and to encourage life-saving behavior change. You can help me spread the word. Enter this contest and tweet out the word. We're giving away an It Can Wait Swag Bag giveaway. Prize includes: A Samsung Galaxy S6, an ICW branded phone case, a Beats by Dre Pill, a selfie stick, a tee and thumb ring all packed in a fun tote.
Visit www.ItCanWait.com to learn more and make the pledge to stop distracted driving.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. Research commissioned by AT&T and conducted by Braun Research. Polled 2,067 people in the U.S. aged 16-65 who use their smartphone and drive at least once a day. This is a sponsored post.