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Introducing CeraVe® Baby

Introducing CeraVe® Baby
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Welcome to motherhood. The land of amazing discoveries and many, many questions. Sleep routines, first foods, diaper rash--they are things all moms struggle with.

Finding the best skincare to use on your baby's delicate skin is a concern of most new parents. Reading the average label on a baby wash can be horrifying. The chemical names and harsh ingredients can turn bathtime into a science experiment. A trusted skincare brand has come to the rescue! CeraVe® has just added a new line to their impressive skincare collection called CeraVe® Baby.

The key is matching the formula to baby's special skin. CeraVe® Baby worked with pediatric dermatologists to develop three new products to protect, maintain and soothe your baby's delicate skin barrier.

CeraVe®  introduced the line at a NYC blogger lunch and gathered moms together to share skincare tips from the experts. “It’s very important to respect the evolving needs of infant skin,” says South Carolina pediatric dermatologist, Rebecca L. Smith, MD. “Genetics play a role in how a baby’s skin will interact with its new environment and the environment itself will play a role. For instance, if you live in a very dry climate, your baby’s skin may require more consistent daily moisturizing."

Doctor Smith shared that parents need to understand how to protect baby's skin, "This means resourcing products that contain ingredients such as moisture-rich ceramides.”

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Which Products Will Work for My Baby’s Skin? Are They Safe?
CeraVe® Baby Moisturizing Lotion, CeraVe® Baby Wash & Shampoo and CeraVe® Baby Diaper Rash Cream were formulated with the guidance of pediatric dermatologists like Doctor Brown to help ensure that they answer the needs of your baby’s daily skin care regimen.

For bath time you only need one cleanser--CeraVe® Baby Wash & Shampoo (8 oz/SRP $9.99). It's a gentle, vitamin-enriched, soap-free cleanser containing the brand's hallmark ingredients: ceramides, hyaluronic acid and niacinamide. Moms will love the pump bottle (less waste and easier to dispense). Mom Tip: Leave it by the bathtub or sink for daily use!

Like the wash & shampoo, the CeraVe® Baby Moisturizing Lotion (8 oz/SRP $9.99) is fragrance-free, hypoallergenic, paraben-, gluten- and phthalate-free. The lotion offers baby a vitamin-enriched, nourishing formula with three essential ceramides. It also contains dimethicone to help protect and maintain your baby's skin barrier for up to 24 hours. Mom Tip: Try a little lotion on a gentle bedtime massage for baby as a soothing ritual.

When diaper rash appears, you'll want the CeraVe® Baby Diaper Rash Cream (3 oz/SRP $9.99) handy. It is the first treatment designed, to not only heal, soothe and prevent diaper rash, but also to help repair and restore baby’s skin barrier. CeraVe® uses INVISIBLE ZINC™ technology, which consists of a revolutionary, naturally sourced, micro-fine zinc oxide, and dimethicone. Long gone are the days of sticky pasty traditional rash cream. CeraVe® Baby Diaper Rash Cream glides on skin easily and nourishes with vitamins, while leaving behind an invisible, protective barrier that seals out wetness. Mom Tip: Keep one tube by the changing table and another in your diaper bag, so it’s always handy when you need it!

The CeraVe® Baby Line is available at Walmart (starting 4/14) and specialty baby retailers. Visit www.cerave.com for more information.

This is a sponsored post. CeraVe® and INVISIBLE ZINC™ are registered trademarks of the Valeant family of companies. ©2014 Valeant Pharmaceuticals North America LLC. SK/CVE/14/0021

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