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Exclusive Inverview With Jessica Seinfeld: Baby Buggy's & Target Team Up

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Baby Buggy has a new partnership: Petit Trésor for Target. These affordable baby basics are soft as a whisper and cute as can be. But this partnership goes deeper: Target will donate 10% of each purchase to Baby Buggy. We caught up with the mom mastermind behind Baby Buggy--Jessica Seinfeld--to talk design, doing good, and diapers in this exclusive Momtrends interview.

This is Jessica's second time teaming up with Target. This go-round she's tapped the luxury design team at and she made the most of the partnership. More than 1500 Target stores will carry the line and Jessica's hoping to raise $500,000 for Baby Buggy and we're helping her spread the word. Baby Buggy helps NYC's neediest families get new and gently used essentials (think diapers, strollers, etc.). Jessica is a mom that feels mighty blessed so she uses her A-lister clout to raise funds and awareness for those that need it most. Let's find a little more about this power mom.

NF: Are you getting the baby bug out of your system working with this line?
JS: No! I am not getting it out of my system, these clothes make me want to have more kids!

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NF: Let's talk about the lovey from the line. This bear is so cute. Did your kids have a favorite lovey or doll?

JS: Yes, In fact there are three "Elefantes Seinfelds" residing in a plastic bin in my cupboard right now.

NF: The line is like eye candy and so soft. Tell me a little about the collection.

JS: It all feels high end. It looks luxurious and wears well. We'??ve (Baby Buggy) have been offered opportunities for a high-end collection that is pricey. But I am interested in making things affordable and adorable.

NF: Can we expect more of these partnerships with Target?

JS: Yes. We've got a third one launching right after this.

NF: Did you help with the design?

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JS: Not at all! I let the experts do their thing.

NF: In addition to shopping from this line how else can families give to Baby Buggy?

JS: Clear out the closets and donate your baby gear and clothes or hold a diaper drive this holiday season.

NF: Why do you make time to give back?

JS: I grew up in a house that gives back. My mom is a social worker. As a mom, I am being true to my values and my upbringing. And Baby Buggy helps me impart on my children a critical message about giving back.

Thank you Jessica! And now a look at what did we pick from the line:

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Newborn Petit Tresor For Target Green Short-sleeve 3 pc Bodysuit ($16.99)

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Newborn Petit Tresor For Target White Snuggle Buddy ($6.99)

Shop the collection and support Baby Buggy

To learn more about Baby Buggy visit

Momtrends was not paid for this post.

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