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Every Little Bottom Program

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1 in 20 moms can't afford the diapers necessary for her child. That's what I learned at yesterday's launch of Huggies Every Little Bottom (#elb on twitter) program. Celeb mom Ellen Pompeo (of Grey's Anatomy fame) loaned her name and energy to the program--she posed with mom bloggers and answered our questions about ELB.

Here's what I learned? Ellen is a passionate supporter of this cause and feels deeply for the moms that can't afford the necessities. No one got caught up in the clothe diaper debate (these needy moms don't have washers and dryers at home and most daycare facilities require disposables--so don't get sidetracked on this issue). We focused on the mission at hand.

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Ellen seemed very level-headed about motherhoood. She relied on intuition, The Contented Little Baby and an experienced baby nurse The actress reports things are blissful with her 1-year-old daughter. Ellen's a schedule mom and takes precautions to shield her daughter from cameras and wacky Hollywood life. Since she keeps a low profile, I believe this cause really struck a cord with her. In a world where $1000 strollers and over-the-top baby showers are the norm, I relished the fact that this mom knew that many Americans are struggling. Instead of using her fame for lavish parties and luxe gifts, she's partnering with a brand that is giving back.

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Huggies announced this first-of-its-kind national diaper drive that will include a series of local drives, events, a donation from the brand and other activities to generate up to 20 million diapers for babies in need.

The diapers donated will reach babies in need through two Every Little Bottom partners '?? a network of diaper banks and Feeding America. How can you help? Host a diaper drive, to learn more, visit EveryLittleBottom.com. 

The Huggies Enjoy the Ride Rewards program also allows members to donate points to help diaper babies in need. To receive updates by following ELB on Twitter or become a fan on Facebook.

Momtrends was not paid for this post. We did have a diaper donation made in our honor.

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