Word broke about this last week when I was on vacation. Yes, it appears true. Pampersand fashion designer (dare I say one who has cashed in big time) Cynthia Rowley are teaming up with fashion forward nappies. There are to be 11 styles of Pampers, including pastels, stripes, madras and ruffles. Parent company P&G; will be working with Target to get the diapers on shelves by mid-July.
No word on the pricing strategy. Is this s trend we can live without? Love it or hate it? I think Pampers can use all the positive buzz they can get after reeling from the Dry Max negative feedback.
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