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Building a Better Athlete

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As a mom, I believe in the power of sport. I think athletics can make our kids better people both physically and emotionally. For the most part, I think big business is hurting sports (see this post about Nike). There is hope. Champion athleticwear just launched The Athletes'?? Creed.

This is a new campaign designed to inspire athletes of all levels, their parents and their coaches to reclaim their love of the game by restoring sportsmanship on the field/court, in the pool/gym, etc. The Creed launched July 14--the only day in sports when no major games or competitions are played.

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The idea behind this launch is to start a conversation about the state of sportsmanship today. What athletic principles do you want to pass down to your kids as they play on and off the field? I want my girls to know the joy of training and meeting a goal. I want them to feel proud of the effort that goes into mastering a new sport. I want them to experience being on a team of women that are working together towards a goal--not pulling each other down. I want them to know how to lose with grace and to win with dignity. And most of all I want them to know their bodies are strong and powerful--sources of joy not derision.

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Well, I've got my work cut our for me. A recent survey conducted by Champion and N.A.Y.S. (National Alliance for Youth Sports) reveals a growing sentiment that fair play and sportsmanship are taking a back seat to winning. Following are a few key stats from the survey:

· 73% indicate their athletic peers believe it'??s cheating only if they'??re caught
· More than three-quarters (79%) say showing good sportsmanship doesn'??t seem to be as important to athletes as it used to be
· 81% agree that athletes today would rather win the game than play completely fairly

Call to Action:
The Athletes'?? Creed will live on the brand'??s Facebook page and encourage the exchange of athletic principles and beliefs. The final version will be the ultimate collaboration between real, everyday athletes and a Council of industry influencers representing the AAU, US Lacrosse and ESPN Wide World of Sports among others.

Vote on athletic principles created by the Council as well as contribute their new ones. Head to www.facebook.com/champion here until August 6. Every submission is also an entry to win FREE Champion gear. The final Creed will feature the best of the best principles and debut later this summer at which time consumers are invited to '??Click & Commit'? to it. I believe we can build a better generation of athletes.

Momtrends was not paid for this post.

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