As a mom, I believe in the power of sport. I think athletics can make our kids better people both physically and emotionally. For the most part, I think big business is hurting sports (see this post about Nike). There is hope. Champion athleticwear just launched The Athletes'?? Creed.
This is a new campaign designed to inspire athletes of all levels, their parents and their coaches to reclaim their love of the game by restoring sportsmanship on the field/court, in the pool/gym, etc. The Creed launched July 14--the only day in sports when no major games or competitions are played.
The idea behind this launch is to start a conversation about the state of sportsmanship today. What athletic principles do you want to pass down to your kids as they play on and off the field? I want my girls to know the joy of training and meeting a goal. I want them to feel proud of the effort that goes into mastering a new sport. I want them to experience being on a team of women that are working together towards a goal--not pulling each other down. I want them to know how to lose with grace and to win with dignity. And most of all I want them to know their bodies are strong and powerful--sources of joy not derision.
Save Money at a Ski Swap
Are the slopes in your future? If you want to save money on ski gear, consider a ski swap. A swap is a great way to buy and sell used equipment. Most swaps consist of a variety of gear, from brand new to used skis and snowboards to skis; from poles to boots to bindings and ...read more
The Ten Best Wooden Play Kitchens For Kids
Cooking is a timeless fascination for children. This type of play goes beyond gender and teaches kids loads of life skills along the way. An investment in a play kitchen is money well spent, as it can provide hours of entertainment. We've rounded up the ten best wooden play ...read more
New Victory Announces a New Season of Shows
We know you're busy planning picnics and summer outings, but we wanted to let you know that The New Victory just announced their new season and it looks fantastic. We thought you'd like a sneak peek of what's in store! Each year the New Vic theater brings culture to tourists and ...read more
Well, I've got my work cut our for me. A recent survey conducted by Champion and N.A.Y.S. (National Alliance for Youth Sports) reveals a growing sentiment that fair play and sportsmanship are taking a back seat to winning. Following are a few key stats from the survey:
· 73% indicate their athletic peers believe it'??s cheating only if they'??re caught
· More than three-quarters (79%) say showing good sportsmanship doesn'??t seem to be as important to athletes as it used to be
· 81% agree that athletes today would rather win the game than play completely fairly
Call to Action:
The Athletes'?? Creed will live on the brand'??s Facebook page and encourage the exchange of athletic principles and beliefs. The final version will be the ultimate collaboration between real, everyday athletes and a Council of industry influencers representing the AAU, US Lacrosse and ESPN Wide World of Sports among others.
Vote on athletic principles created by the Council as well as contribute their new ones. Head to www.facebook.com/champion here until August 6. Every submission is also an entry to win FREE Champion gear. The final Creed will feature the best of the best principles and debut later this summer at which time consumers are invited to '??Click & Commit'? to it. I believe we can build a better generation of athletes.
Momtrends was not paid for this post.