What's "anew" for Avon? A new addition to the amazing ANEW skincare line. This week Avon hosted top beauty bloggers for a day of fitness and fun in New York City to spread the news about ANEW Vitale.
Avon set about finding what was missing from the ANEW skincare line. They listened to women talk about vitality. Again and again, women said lack of sleep was taking a toll on their skin. Avon decided to bottle beauty sleep in a jar.
ANEW has been a part of the Avon line for almost 25 years of review. The scientists and researchers have always tried to delight the consumer. Since there was something missing the Avon team set to work to discover the link between stress, lack of sleep and and aging skin.
The scientists found out that protein that is critical for skin vitality appears to decrease as emotional stress increases. So it's true: stress and lack of sleep CAN lead to visible skin aging. Maybe you have high stress because you are a working mom, or going back to school or just had a baby--unfortunately this can manifest in dull skin. Now, we're not talking about wrinkles and age spots--Vitale is for women who want to add vibrancy. It's a great introduction to the ANEW line for a woman in her 20s.
Vitale is formulated with a patent-lending VitaTone complex helped offset the look of sleep deprived skin. When I tested the product I loved the light scent and texture. But it's not just about pretty colors and happy fragrances--when tested women reported seeing a 30% average improvement to their skin in 8 weeks of use.
If you want more advanced aging relief check out some other options from ANEW. This version doesn't have retinols or alpha hydroxy acids. Head here to see a past review on ANEW
Avon has always been about more that just pretty skin. We learned that now through mid October $5 from each purchase of ANEW Vitale day or night cream will be donated to the Avon Foundation to support breast cancer research through the Avon Foundation. Every three minutes someone is diagnosed with breast cancer the Avon Foundation believes everyone deserves a bright future. Dedicated to improving the lives of women, the Avon Foundation has raised more than $815 million in breast cancer research.
Speaking of fitness, the day included a workout with Simone. Body By Simone is an exclusive boutique that offers both one-on-one personal training and a range of group fitness classes that let you get your sweat on and achieve the desired dancers physique. Though I couldn't participate (long story involving 1/2 marathon training), it looked like a fabulous workout.
Shop for the four new ANEW Vitale products here
ANEW Vitale Day Cream Broad Spectrum SPF 25 ($28)
ANEW Vitale Night Cream ($28)
ANEW Vitale Eye Gel Cream ($25)
ANEW Vitale Gel Cleanser $10
Momtrends is proud to be an Avon Blog Ambassador. I am compensated to attend select Avon events, all opinions are my own and Avon never asks for scripted coerage.