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77kids Do Good Day

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We love to give back, especially when it involves moms, fun and fashion. The people at 77kids by American Eagle ( and The Motherhood ( proudly hosted 77kids Do Good Day and we were there to spread the good.

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Seventy-seven mom bloggers from 11 cities across the country participated in the 77kids Do Good Day. The NYC Team of mommy bloggers began the day at the 77kids by American Eagle Design Studio on Fifth Avenue where we were privileged to see the latest summer ensembles filled with plaids, florals, and funky t-shirts. I love that every article of clothing has a very cute tag for name labeling - bye bye iron-ons and permanent markers!

We viewed the new line of baby clothes made with supreme cotton and simply designed layettes and fabulous swaddle blankets made by Aden +Anais for 77kids. Most excitedly, we got a sneak preview of the 2011 Summer collection. It is under wrap so you will have to wait until next year -it's sure to be a hit!

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So, what makes 77kids different from other brands of kid'??s clothing? It'??s not the fashion forward designs, the superb quality or the friendly prices '?? it's there motto '?? Long Live Fun - and the foundation on which the brand was built. '??We want kids to feel confident, feel good about themselves, feel good about what they are wearing.'? And '??We want moms to keep us real," says Betsy Schumacher, the Senior VP of Merchandising at American Eagle Outfitters and mother of triplets.

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Following our visit to the design studio, the NYC team surrounded the outside corners of Grand Central Station for our Do Good Day activity. Armed with sunflowers and gerber daisy's (compliments of Stone Kelly- 77 one-dollar bills with an attached list of 7 good things to do with a dollar and 7 good deeds to do for free from American Eagle, we energetically shared the goods. Might I say that handing out money, even just a dollar, solicited some unforgettable responses - my favorite was, '??Is the dollar real?'?

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The joy in the faces of those who accepted the flowers and money was invaluable. It warmed my heart to watch how such a simple gesture brought so many smiles to so many people. I am very grateful I had the experience to spread so much happiness to others. (And check out what the Boston team did here).

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77kids by American Eagle is proud to announce the opening of their first store in Danbury, CT. Betsy says that it is not just a store it is a destination offering something fun and unexpected, both in terms of product assortment, as well as the surprises and activities for kids.

Other stores are slated to open throughout the year - sorry New Yorkers, no store is planned for our city. We can all shop on line at

Momtrends received a stipend from the Motherhood to collaborate in this event.

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