Small is special and during the holidays we are focusing on supporting our communities and shopping locally. To celebrate those that are making a big impact in their communities and on the economy, American Express has honored small businesses with a day dedicated to shopping small. This year, American Express is driving awareness about the importance of shopping small with this infographic that is designed to encourage people across the U.S. to spread the word about why "shopping small" matters.
89% of consumers said they believe that small businesses contribute positively to their local communities. I think the other 11% are asleep at the wheel. Small businesses turn a bunch of streets into a community. They add flair, personality and heart to a neighborhood. While I like shopping online for convenience, without small local boutiques, life would be colorless and bland.
Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $23.3 billion.
When is the Best time to Get a Teen Debit Card?
Raising kids to be money smart isn't easy. I want my girls to be savvy and independent, but I don't want to give them too much freedom all at once. I'm testing out the new Greenlight debit card as a way to transition them to becoming money savvy adults. Head to Greenlight here ...read more
Keep Your Hands and Feet Warm with Canada's Most Loved Handwarmers
For all the folks out there with cold hands and toes, I have a solution that is both effective and sustainable! And, of course, it comes from a mom. Aurora heat is a small brand out of the Northwest Territories of Canada. Using sustainably resourced beaver pelts, they have ...read more
12 Tips for Cutting Down Your Own Christmas Tree
I grew up with a fake Christmas tree. We'd lug it up from the basement--branch by dilapidated branch--every year after Thanksgiving. It wasn't until my husband and I moved into our own house in the 'burbs that we decided to get ourselves a real, live tree. Related: How to make ...read more
How You Can Participate in Small Business Saturday
- Find participating small businesses in your area.
- Shop local (don't ship!)
- If you can't shop on that day, buy a gift card
- Promote your favorite brands on social media
For small business owners
- Get free Small Business Saturday marketing materials - including sample posters, and social media resources.
For partner organizations
- Follow SBA on social media for all the latest updates on #ShopSmall
Momtrends was not paid for this post.