Ode à la Rose, a new NYC based online rose delivery boutique, is bringing the luxury and style back to the way New Yorkers send flowers this Mother's Day. In a market saturated with national big-box floral chains and local offline florists, that have been playing by the same rules for the last 30 years, Ode à la Rose has found a way to merge innovation with tradition by bringing the boutique Mom & Pop feel of a local flower shop into the digital era.
Related: Easy DIY floral design tips
Founded by two French financiers-turned florists, Olivier Plusquellec and Louis Brunet, their goal is to bring a more personal ‘Mom & Pop’ feel to the online floral delivery market by doing everything in-house, from mornings at the flower market down to hand tying each bouquet. With their focus on high-end quality, they provide the feel of luxury at mid-level pricing. Along with exquisite presentation and a real-time photo follow-up to the purchaser (so you know exactly what was sent), they’re able to cater to the buyer as well as the recipient.
Here are some of the interesting services from Ode à la Rose:
Customization: Customers can customize their bouquet and before it is delivered, a photo of the bouquet is sent to the buyer to ensure that the desired effect has been achieved.
Quality: High-end quality & sophistication, with mid-level pricing
Local: Roses are sourced locally from neighboring wholesalers in the Flower District which are supplied by the best rose growers from around the world
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Packaging: It's fashion-forward and modern, with cheeky sayings on the upright box like, "Aren't You The Lucky One," and beautiful presentation with soft tissue and loose petals inside
Experience: All bouquets are handcrafted and hand-tied by their in-house French floral designer and then hand-delivered to each recipient.
Ode à la Rose specializes in rose delivery in Manhattan and to celebrate Mother's Day they're running a fun promotion: "Show the mothers in your life love with roses from Ode à la ROSE for 20% off on all Mother's Day orders and providing delivery anywhere in Manhattan. This includes delivery to anywhere in Manhattan! Simply enter promo code MOM at checkout.
For more information about Ode à la Rose, please visit: www.odealarose.com.
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