3 Reasons Dieting Together Works

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WHY DIETING TOGETHER IS BETTER

Dieting on your own can be challenging and even alienating at times.. It’s been well-proven that “social dieting” makes weight loss more fun and successful—especially with programs that include elements like the spirit competition, teamwork, encouragement and, of course, gentle peer pressure (you don't want to mess things up for your other half, after all). Such programs, like the cash-and-camaraderie-fueled challenges that couples can partake in with HealthyWage, are not only a powerful and effective weight loss method, but also an exciting means to bring a couple closer together...and even subsidize their date night outings with monetary rewards realized for pound shedding success. 

1. Teamwork makes weight loss more fun, accountable and successful

Some financially incentivized diet contests leverage the power of “social norms feedback” and other key behavioral economics principles, being strategically designed to help couples and other team-based participants stay engaged in the positive new behaviors. In addition to making a couple’s weight loss effort more successful, it also makes it a lot more fun as they work together toward a common goal! In fact, not only can losing weight with a loved one in a competition format make weight-loss easier, but also more likely since there is more accountability—one has a direct stake in the other’s success. The result is an elevated incidence of support and positive peer pressure. And, the desire to win both money and bragging rights adds to the exhilaration and motivation in a contest where cash prizes are at stake.

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2. Studies show weight gain—and loss—is contagious

In a Harvard study, as published in the New England Journal of Medicine, researchers found that social networks play a significant role in the incidence of obesity, including both its proliferation and its remediation. In other words, people with obese partners, other family members and such are more likely to be obese themselves. The researchers concluded that social networks are closely tied to obesity, and examined the reasons why social networks affect people’s weight, including the fact that people “are influenced by the evident appearance and behaviors of those around them” and because “social contacts might change a person’s tolerance for being obese or might influence his or her adoption of specific behaviors.” The researchers also found that “weight-loss interventions that provide peer support—that is, that modify the person’s social network—are more successful than those that do not. People are connected, and so their health is connected.”

Ultimately, couples working together in a weight-loss gamification scenario can proffer many benefits. This includes each participant’s individual health, of course, but also the well-being of relationship at large, as emotional bonds like respect, admiration, pride, appreciation, etc. are made stronger through the process. Making hard work into a game tends to make participants more engaged and successful and programs like HealthyWage, which follow academic and industry research on gamification, provide users with an thrilling challenges that remove pre-diet procrastination and helps prevent co-dieters from giving up.


3. The money motivation model can sweeten the deal for both parties

Leading academics have repeatedly found that money enhances weight loss success, making dieters significantly more likely to lose weight. You'd think health and vanity alone would be strong enough motivators for weight loss, but financial incentives provide additional benefits that are critical to success. And in a couple situation, those financial winnings can ultimately benefit both participants. Cash-based challenges are powerful tools that help couples not only commit to a specific starting point (eliminating pre-diet procrastination), but also avoid quitting before goals have been accomplished.

This is not a sponsored post. 

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