I recently heard a startling fact. Only 2% of American children eat enough fruits and vegetables, and even worse, 16 million American children don't have enough to eat. During a recent event to celebrate the partnership of Whole Kids Foundation, PACT, and Indiegogo, I learned that the solution to these growing issues is urban sustainable gardens and Urban Gardens Across America.
Through this unique partnership called the "Urban Gardens Across America" campaign, donors can fund garden projects of their choice through the crowd-funding platform Indiegogo. How it works is simple. Every garden has its own campaign page (see complete list here), and Indiegogo will host a partner page housing all the individual garden campaigns. To engage and inspire community support around the garden campaigns, each garden's campaign will be led by a "PACTivist" who acts as an advocate to raise $2,500 for each garden. As an added incentive, PACT, a mission-driven organic apparel line, will also offer gifts from its new urban garden-inspired Spring/Summer 2013 collection for each $25 to $250 donation made online from January 21 - February 28.
Whole Kids Foundation will also provide additional support for each garden, including online garden planning tools and organic seeds to help build or expand each urban garden. "Whole Kids Foundation has seen firsthand the huge interest for community gardens, so we are excited to join such a creative initiative that will raise much needed funds and promote awareness about the importance of understanding where our food comes from," said Nona Evans, executive director for Whole Kids Foundation.
To coincide with the launch of the Urban Gardens Across America campaign in January, select retailers throughout all 50 states and participating Whole Foods Market stores will debut the spring/summer PACT 2013 collection inspired by the colors and history of urban farms. The line of premium organic socks, tanks, t-shirts, leggings and underwear can also be purchased online directly at http://www.wearpact.com. "We are excited to connect PACT with urban farms across the country and raise awareness of the importance of eating healthy foods," says Jeff Denby, owner of PACT. "Our Spring 2013 collection reflects our dedication to the urban farms movement from our Farm Stripes to our Blossom prints."
"We're excited to be part of this one-of-kind partnership, where Whole Kids Foundation, PACT and Indiegogo are facilitating a national movement locally, by providing the expertise and platform for communities to collaborate and raise money for their own garden," said Danae Ringelmann, Co-Founder of Indiegogo. "It's inspiring to know that a mission-drive foundation, brand and crowdfunding platform can not only do good together, but we can also empower people to take action and influence what happens in their local communities."
For more information, please visit: http://www.indiegogo.com/partners/grdn
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